Molli Ross

Every good brand is based on strategy so we'll start with a brand strategy session so I can learn about your your goals. This session will inclue positioning, mission/vision/values, brand personality, tagline creation, and more. At the end, we'll have a workbook full of information that will help me develop a strategy that works for your brand.I use the One-Concept method because I believe in quality over quantity. Rather than presenting multiple watered-down options, I pour my creative energy into crafting one fully developed, strategic brand identity that hits the mark. This ensures your brand is cohesive, intentional, and backed by research—not just personal preference.Based on the strategy, I'll develop moodboards and a creative direction. Once approved, I move on to developing your visual identity including logos, brand marks, color palette, and typography. I'll create mockups to show real-world use and present your new brand to you! Because we've established a strategy and creative direction beforehand, your new brand should be near perfect the first time, but you get 2 rounds of revisions if we need to make adjustments.Once the project is complete, I'll create a brand standards guide that will show you how to keep your brand consistent once it leaves my hands. I'll save every asset in multiple colors and formats (jpg, png, svg) and deliver everything in a well-organized file.Included: Brand Strategy Session Brand Strategy Moodboards Logo Design 3 Brand Marks Color Palette Typography Brand Guide