Biography
Metal Hørns is the professional persona of Jaime González, a strategically minded Designer and Brand Consultant with over two decades of expertise. I spent my early years as an Art Director, delivering integrated campaigns for international clients such as Coca-Cola, Häagen-Dazs, Heineken, Orange, and Sony Ericsson.
Over time, I shifted focus to brand design, wich became a core dedication while adding a strategic edge. My curiosity then led me to Mexico City, where I made the leap into strategic design. Former Creative Director at Uncommon, since 2017 I've been handling my work at Metal Hørns along with my role as co-founder of Diagonal, an independent strategic and futures design studio.
Madrid, Spain
Member since Jan 2025
Skills
Top Specialties
Leadership
Illustration
Brand / Graphic Design
Work History
Co-Founder at Diagonal 2019–Present
Founder at Metal Hørns 2017–Present
Creative Director at Uncommon 2016–2017
Art Director at MQW 2013–2016
Art Director at Freelance 2012–2013
Associate Creative Director at Quince 2009–2012
Associate Creative Director at Dentsu Creative 2005–2009
Art Director at Mak Publicidad 2004–2005
Education
Degree in Marketing, Business, and Strategic Management, Ipag Business School 2000
Bachelor in Advertising and PR, Complutense University 1996
Seeking
Freelance or contract opportunities
Full-time opportunities
