Brand Identity Systems
From $3,000
|
6 weeks
Most brand identities are a logo and a mood board that fall apart the moment a real team has to use them. I build complete brand systems your team can actually run, consistent from a product UI to a pitch deck to a printed banner, without guessing.This is for founders who need an identity that scales across product, marketing, and investor materials, and that a distributed team can apply correctly long after handoff. The whole system ships natively in Figma, so your team builds future sites, decks, and product visuals from one source while staying on brand.All communication in writing. No calls required.CORE VISUALS & LOGO SUITE:Complete logo set: primary and secondary lockups, responsive marksLight, dark, and monochrome variants for every platformMaster source files (SVG, EPS, AI) and clean web exports (PNG)BRAND SYSTEM & ASSETS:Color architecture with full HEX, RGB, CMYK specsTypography system with a clear hierarchy: headings, body, line-heightsPresentation layouts and business stationerySocial media framework: auto-layout templates for feed, stories, and coversDOCUMENTATION & HANDOFF:15-20 page brandbook (PDF) plus a 1-page quick-reference cardLiving Figma library: organized styles, components, and tokensAI prompt guidelines (Midjourney, Flux) to keep future imagery on brandPROCESS:Brief (1-2 days): you send the form, I reply within 24h with first questions and a rough estimate.Proposal (1-2 days): fixed scope, exact price, timeline.Concepts (1-2 weeks): 2-3 distinct directions, each with its logic. You pick one.Refinement (1-2 weeks): the chosen direction polished to final. 5 revision rounds.Delivery (3-4 days): production-ready files, guidelines, and an organized Figma source. Two weeks of post-delivery support.HOW I WORK:I work in writing. It keeps the thinking sharp and the timezones flexible. One-person studio, so you talk straight to the person doing the work, and every decision stays documented. After final payment you own all final files and sources.Send your brief to start