Jord Riekwel

Do you like the concept of your current logo but not the execution? Ready to further flesh out the branding and take it to the next level? Let's work together!This project consists of 3 phases: Sketches – Two rounds of logo sketches. Each time I create a page of around 22-32 sketched logo concepts. The first page is based on the current logo and your briefing. The second page is based on your feedback on the first page of sketches. Digital Concepts – 2 x 3 digital logo concepts. I turn 3 of the sketches concepts you like best into digital concepts. Then based on your feedback I'll create another 3 concepts. Finetuning – Creating the final logo and preparing the assets. I will finetune the logo concept you like best and make sure you're happy with all the details (color palette, typography, etc). This step includes to rounds of feedback before I prepare the final assets. DELIVERABLES Source Files – The logo and branding is always created in Adobe Illustrator. I'll also save these files as SVG and Figma files. Exported Assets – I export all the individual assets as SVG, PDF, and PNG. Brand Guide – A simple PDF brand guide with logo, typography, and color palette info. Intellectual Property Transfer Doc – I'll sign a document to formally transfer the intellectual property rights of the final logo to you.

Work with me to create the perfect logo and branding for your project.Each project consists of 3 phases: Sketches – Two rounds of logo sketches. Each time I create a page of around 26-32 sketched logo concepts. The first page is based on the briefing. The second page is based on your feedback on the first page of sketches. Digital Concepts – 2 x 3 digital logo concepts. I turn 3 of the sketches concepts you like best into digital concepts. Then based on your feedback I'll create another 3 concepts. Finetuning – Creating the final logo and preparing the assets. I will finetune the logo concept you like best and make sure you're happy with all the details (color palette, typography, etc). This step includes to rounds of feedback before I prepare the final assets. DELIVERABLES Source Files – The logo and branding is always created in Adobe Illustrator. I'll also save these files as SVG and Figma files. Exported Assets – I export all the individual assets as SVG, PDF, and PNG. Brand Guide – A simple PDF brand guide with logo, typography, and color palette info. Intellectual Property Transfer Doc – I'll sign a document to formally transfer the intellectual property rights of the final logo to you.

The sketching of logo concepts is the first step in my full logo design process. For some clients or projects it makes sense to hire me for this phase first, before potentially commiting to the next steps.In this phase I create two pages of concepts, each with 26-30 sketches. The second page of sketches is based on the feedback from the first page.Please note that this is an exploratory service – all of the concepts remain my intellectual property.