Joel Mwangi

Project Title: Premium Burger Product Branding & Packaging DesignDescription: This burger product design was created to visually represent the richness, taste, and freshness of a premium burger brand aimed at fast food lovers and restaurants. The design combines bold typography, high-resolution food imagery, and vibrant colors like deep red and golden yellow to evoke appetite and attention.Concept & Inspiration: I wanted to create a design that doesn’t just show a burger—but sells the experience of eating one. The concept was inspired by street food culture and global gourmet burger trends. I studied existing fast food branding and identified a gap in modern, clean, yet appetizing design targeted at premium quick-service restaurants.Tools Used: Adobe Illustrator – for logo design, layout, and packaging. Adobe Photoshop – to enhance burger images with lighting and color corrections. Canva – for quick mockups and showcasing the design on promotional material like flyers, menus, and banners. Client Value & Solution: This design is tailored for burger shops, cafés, and food trucks seeking to attract hungry customers with a compelling visual identity. It helps: Create immediate visual appetite appeal. Stand out in a competitive food market. Build a memorable and consistent brand experience across menus, packaging, and social media. How It Helps the Client: Increases customer engagement and sales through powerful visual marketing. Enhances brand recognition. Saves time and cost on design by providing ready-to-use templates. Suggested Improvements: To further improve this project, I would suggest: Adding QR codes on packaging for digital menus or loyalty programs. Developing a mobile-friendly landing page tied to the product for online orders. Incorporating interactive 3D product previews for modern apps and AR menus.

World & Concept Description:The visual design of Nightfall Echoes was inspired by the eerie silence of abandoned towns and the psychological tension created by isolation. The storyline revolves around a cursed village where shadows whisper, and every sunset brings the spirits of the forgotten to life. I aimed to create a dark, cinematic world that feels both haunting and visually compelling—balancing suspense, mystery, and horror without relying on gore.Creative Inspiration:The idea came from blending real-life ghost town imagery with classic horror aesthetics from films like The Others and The Conjuring. I wanted to design something that plays on fear of the unknown—using lighting, muted tones, unsettling music, and quick-cut transitions to evoke a chilling atmosphere.Tools Used in the Design Process: CapCut: For editing video transitions, overlays, and horror effects. Pexels: Source of free high-quality videos, sound effects, and background music. Adobe Photoshop: For creating custom title sequences and dark-themed posters. Canva: For early storyboard layouts and logo concepts. Pexels Audio: To enhance tension using eerie ambient sounds and whispers. Value to Clients:This project is a great example of how I can help filmmakers, content creators, and marketers bring horror or suspense concepts to life through design. My editing style captures emotion, narrative flow, and genre aesthetics—making your video or campaign more impactful and engaging. I can transform raw footage and ideas into a compelling horror teaser, poster, or trailer that grabs attention.Benefits for Potential Clients: High-quality visual storytelling using free, accessible resources. Fast turnaround with professional editing and creative input. Customizable visuals and audio that suit your film’s mood and budget. No need for high-end equipment—ideal for indie horror creators and marketers. Suggestions for Future Improvements: Add motion graphics or 3D effects to deepen realism and immersion. Integrate original sound scoring for unique, copyright-free audio. Collaborate with actors to include short scripted scenes or jump scares. Use color grading software like DaVinci Resolve for advanced tone control. Expand into social media trailer kits to help clients promote their films easily.

The Gym-Hub business card design was created as a bold and energetic visual identity for a modern fitness brand. The goal was to develop a sleek and professional business card that not only reflects the strength and discipline of a fitness lifestyle but also attracts and retains client interest.Inspiration Behind the Design:The idea was inspired by the dynamic and high-energy environment of fitness spaces—weights clanking, cardio zones, and personal training motivation. I wanted the card to feel powerful, clean, and motivational—just like the Gym-Hub brand.Elements such as bold typography, vibrant color contrasts (e.g., black and red or deep blue and neon green), and strong geometric layouts were used to symbolize strength, clarity, and trust.Tools Used: Adobe Illustrator – for creating sharp vector graphics and logo design. Canva – to quickly experiment with layout options and mockups. Photoshop – for adjusting contrast, shadows, and mockup presentation visuals. Solution for Potential Clients:This business card offers potential clients a professional and memorable first impression. It: Makes the brand instantly recognizable through a clean logo and color identity. Offers clear contact information for easy client outreach or follow-ups. Reflects the fitness industry vibe—confidence, motivation, and transformation. This card can be a powerful marketing tool during networking events, gym memberships promotions, or personal training sessions.How This Helps Clients: Helps clients feel connected to a serious and trustworthy brand. Encourages them to reach out due to the clear layout and strong call-to-action. Gives a sense of legitimacy and quality in an industry where first impressions matter. Suggestions for Improvement: Add a QR code linking to the gym's website or booking system. Include social media icons to direct clients to Instagram or YouTube workout content. Add a tagline like “Transform Your Body. Transform Your Life.” for emotional connection. Consider using recycled paper or textured finishes to improve environmental appeal and physical feel.

Project Description:The "World Insight" Magazine is a visually captivating editorial piece designed to reflect the dynamism, diversity, and depth of global stories. This design project was inspired by the need to present complex international narratives—such as world politics, cultural heritage, environmental challenges, and travel explorations—in an appealing and digestible format for a wide audience.Concept Inspiration:The idea emerged from observing how people increasingly seek digital and print media that blends compelling visuals with clear, informative content. I wanted to design something that not only informs but immerses the reader in a global perspective—making the world feel both vast and accessible.Tools Used: Adobe InDesign – For layout and page structure. Adobe Illustrator – For vector graphics, infographics, and icons. Canva – For quick visual mockups and typographic ideas. Photoshop – For image enhancement and cover design. Unsplash / Pexels – For high-quality editorial-style images. Value to Potential Clients:This magazine design serves as a powerful solution for publishers, media agencies, NGOs, educational institutions, and global brands that need to: Present information in a professional and engaging manner. Increase audience engagement through compelling layouts. Tell stories that require both visual appeal and editorial clarity. Potential clients in sectors like education, journalism, tourism, or activism can leverage such a design to strengthen their communication, build brand trust, and inspire action among readers.Client Benefit: Enhances content credibility with professional formatting. Visually separates content through modular grids and clean typography. Provides flexibility for both print and digital distribution (interactive PDF or e-magazine). Suggestions for Improvement: Add interactive elements in the digital version (e.g., clickable TOC, embedded videos, or audio). Include localized content sections for international versions. Offer a dark mode variation for screen-based reading comfort. Integrate real-time data visualizations or live feeds in a web-based version. Enable user-generated content submissions (e.g., reader opinions or photo features).

Description:This design project showcases the global product launch of "Scant Haven", a luxurious and mood-defining perfume brand crafted for modern elegance. The campaign was created to introduce the product to a global market with a visually compelling, emotionally resonant, and brand-consistent digital presence.The design incorporates powerful launch visuals including posters, promotional banners, a countdown page, and a social media teaser pack. Every element was crafted to build anticipation, create curiosity, and leave a strong first impression for the world to experience.Inspiration Behind the Idea:The idea stemmed from the need to position Scant Haven not just as another fragrance, but as a lifestyle and emotional statement. The design reflects a blend of mystery, attraction, and confidence — values often associated with perfumes. Global brands like Dior and Tom Ford influenced the high-end visual style, while local culture inspired the authenticity and storytelling.Tools Used: Canva: For quick layout design and poster creation Adobe Illustrator: For logo design and packaging mockups Photoshop: For professional-grade image manipulation and visual blending Figma: For prototyping launch screen mockups and layout for mobile/web ads CapCut: For animated teaser videos Unsplash/Pexels: For royalty-free, high-quality images used in the promotional visuals Client Value & Solutions Provided:This launch design acts as a complete branding starter pack for any business or entrepreneur launching a new product. It offers: Strong first impressions: High-quality visuals that make the product memorable. Trust and credibility: Professional branding signals reliability to potential customers. Marketing-ready content: Ready-to-use launch graphics across multiple platforms. Sales funnel kickstart: The visuals attract interest, which can drive traffic and conversions.

"Echoes of Vengeance" is a fictional psychological thriller set in a dark, suspense-filled world where the past relentlessly haunts the present. The poster design captures the chilling silence, fragmented memories, and emotional turmoil of a lone character seeking revenge. I used a cold, desaturated color palette with dramatic shadows, a mysterious figure, and subtle blood splatters to communicate danger, mystery, and unresolved trauma.Inspiration & Idea Development:The concept stemmed from the idea of revenge as an echo—a recurring sound of unresolved pain. I wanted the visuals to reflect the duality of inner conflict and external chaos. The choice of title fonts, character posture, and broken background elements represent the fragile mental state of the protagonist. Films like Joker, Prisoners, and Oldboy inspired the thematic tone and mood.Tools Used: Adobe Photoshop – For blending layers, applying filters, and color grading. Adobe Illustrator – To design the title typography and sharp vector elements. Pexels/Unsplash – For high-resolution stock images and textures. Canva (if applicable) – To arrange the mockup or social preview version for client display. Client Value / Solutions:This design is a great asset for independent filmmakers, book authors, or content creators in the thriller genre who need a visually compelling poster that communicates tone instantly. It: Enhances marketing appeal. Helps audiences connect with the story before watching. Sets a professional first impression on streaming platforms, social media, or print. For potential clients, this project demonstrates my ability to visualize a story, evoke emotion, and use design tools creatively to reflect genre and mood. It proves I can turn concepts into cinematic visuals that sell.How It Helps Clients: Storytelling through visuals that attracts and retains viewers. Genre-specific designs tailored to thriller, horror, or drama. Customizable templates for consistent branding in sequels or campaigns. Suggestions for Improvement: Integrate motion poster elements for digital media (using After Effects or animated GIF). Add taglines or actor names for realism. Include QR codes leading to a trailer or film site. Explore 3D typography or AI-generated textures for deeper atmosphere.

This infographic visualizes key statistics and trends of internet data usage across the world in 2025. It highlights: Top internet-consuming regions (e.g., North America, Asia, Europe) Data usage per device type (mobile, desktop, IoT) Popular online activities (video streaming, social media, e-commerce) Daily average consumption per person Growth trend since 2015 The goal is to educate viewers on how digital behavior is evolving globally and how it affects data consumption. What Made You Come Up With These Ideas:I identified a growing need for businesses and marketers to understand digital behavior globally, especially due to the increasing demand for streaming, remote work, and mobile access. These changes influence: Bandwidth requirements Marketing strategies Infrastructure development The idea came from analyzing global tech reports, user behavior changes, and demand from businesses wanting to go digital or scale. Tools Used to Design the Infographic: Canva – For infographic layout, icons, and styling Flaticon – For clean data icons (devices, globe, users, charts) Datawrapper / Google Charts – For visualizing the data portions Unsplash – For high-quality background images Figma (optional) – For layout wireframing (if needed) How This Will Be a Solution to Potential Clients:This infographic can help potential clients in the following ways: Tech companies can understand where to invest based on regional data usage. Marketers can craft tailored campaigns for regions with high mobile data use. Educational platforms can optimize their platforms for regions with low or limited data capacity. ISPs and telecom providers can use this insight to plan infrastructure and improve services. Digital agencies can use this infographic to showcase data storytelling skills, attracting clients who need data-driven visuals. How This Will Help Clients Who Need My Services:If a client is looking for: A data-driven report or infographic A pitch deck for investors A web-based presentation of usage trends A social media campaign based on data storytelling This infographic is a visual sample that showcases: My ability to turn complex data into visual stories My skills in using tools like Canva and Figma professionally My understanding of digital trends and their business impact 🛠️ Suggestions for Improvement:To improve the infographic and make it even more engaging or insightful, I suggest: Add interactive elements (e.g., using HTML/CSS or an online infographic tool like Visme or Adobe Express) Include country-specific breakdowns (e.g., Kenya vs. USA vs. India) Embed live data charts from sources like Statista or Datareportal Make it scrollable or carousel-friendly for social media campaigns Use client branding if being made for a specific business (e.g., colors, logos, tone) Final Take:This infographic is not just an image—it's a tool for storytelling, marketing, and insight. Whether it's for digital marketers, startup founders, educators, or agencies, it serves as a powerful visual to guide decisions based on real global internet behavior.

Japanese Food Menu Design – Project DescriptionI created this Japanese food menu inspired by the elegance and minimalism of Japanese culture. The idea was to present traditional dishes like sushi, ramen, tempura, and miso soup in a clean, modern layout that appeals to both local and international diners.Concept & Idea Behind the DesignThe design blends traditional Japanese aesthetics (red, black, and white tones) with a modern layout. I wanted to give the menu a calm and authentic feel, using Japanese wave patterns and food illustrations to enhance the visual experience. Tools Used Canva & Adobe Illustrator – for layout, icons, and typography Unsplash/Pexels – for high-quality Japanese food images Photoshop – for photo retouching and texture enhancement Solution for Potential ClientsThis menu design helps restaurants: Showcase food professionally and clearly Attract more customers with a stylish visual menu Reflect brand identity and authenticity Use the menu across both print and digital platforms How This Helps Clients Enhances dining experience visually Builds credibility and customer trust Encourages social media sharing due to its attractiveness Suggested Improvements Add QR code for digital menu access Include language toggle (English/Japanese) Make it interactive for online orders

Description:This post was designed to capture the bold, dynamic spirit of automotive brands. I focused on sharp visuals, clean typography, and modern layout to create an attention-grabbing graphic suitable for Instagram, Facebook, or X (Twitter). The goal was to help brands promote cars, services, or offers in a professional and engaging way.Concept Inspiration:The idea came from the need for high-impact visuals in the competitive auto market. Car buyers often respond to sleek, bold, and premium-looking content—so I designed this post to match that energy.Tools Used: Canva – for layout, fonts, and composition Adobe Illustrator – for refining icons and vector shapes Unsplash / Pexels – for royalty-free car imagery Client Solution:This design helps automotive brands: Boost social media engagement Build a professional online presence Drive interest in promotions or new arrivals Suggested Improvements:To make this more engaging, I could: Add motion effects for stories or reels Include clickable QR codes for bookings Create post variations for different campaigns