Mario Beauregard

Mario Beauregard/ Cycling Designer / Apparel Creator (memorable) (authentic) (distinctive)An art director by trade, I’ve spent the past several years bringing together my passion for design and the world of cycling—developing a unique expertise here in Québec.Whether starting from your idea, your concept, or through a collaborative creative process, I design to help you stand out. To distinguish your business, your organization, or even your group of friends.My experience allows me to create within a process that is fully understood and carefully managed. Many subtle details and technical constraints can become obstacles when working with cycling apparel manufacturers—I know how to navigate them.Services :/ IdeationA conversation, a brainstorm, a few ideas—together, we build a concept that becomes the foundation for the creative work./ DesignFrom a defined concept or a purely aesthetic direction, each design is crafted with precision and nuance… or pushed to bold, expressive extremes./ Supplier CoordinationI oversee the entire production process, working closely with the supplier’s design team to ensure everything is executed as intended.

Brand Identity PackageService: Full Brand Identity PackageA comprehensive branding solution for businesses looking to build or refine a strong, cohesive visual identity. Ideal for startups, growing companies, or organizations ready to elevate their brand presence with clarity and consistency.I deliver more than just visuals—I craft brand identities rooted in strategy, designed to connect with your audience and perform across all touchpoints. With extensive experience in branding and design, I create systems that are both distinctive and adaptable, ensuring your business shows up confidently wherever it appears.What’s included:• Custom logo design (primary and secondary, if it's apply)• Curated color palette and typography system• Brand guidelines document to ensure consistent application• Business card and letterhead design (optional, additional fee)• Final files delivered in vector (AI, EPS), high-resolution (PNG, JPG), and PDF formatsWe begin with a discovery session to understand your vision, positioning, and goals. From there, I guide you through a structured process with clear milestones and regular check-ins, ensuring alignment every step of the way.