Darcie Fitzpatrick

We take a strategic approach to your logo design.First, we'll explore your brand positioning and define an identity to align with core values and mission, while defining design principles that align with your business.Then, that foundation for your brand is taken into divergent thinking to explore a direction for the identity. This exploration allows for checkpoints to provide iterative feedback so there are no surprises for your design outcomes.Later, a refined design is connected to a system of color and font choices providing style guide for your brand identity. This may include business card design, or a landing page mockup to get you off to the races.We like to work collaboratively with an open line of community throughout, and often use virtual whiteboard tooling and shared documentation commenting to guide asynchronous connection.Your deliverables:Virtual Brand Design Workshop — 90-min collaborative sessionDesign Principles CreationTypeface + Monogram ExplorationStyle Guide Creation1x Collateral Mockup — You pick biz cards, landing page, social post, or other!Production Design — Everything saved in formats you can usePlease reach out with questions!