Brian Johnson

I partner with founders, product teams, and high-growth startups to translate complex ideas into mobile experiences that are intentional, intuitive, and built for real-world use. My approach blends UX strategy, behavioral insight, and modern interface design to create apps that don’t just look refined — they support how users think, navigate, and take action on mobile.Whether you’re shaping an MVP or enhancing an existing product, I guide you through a structured design process: discovery that uncovers opportunity, product architecture that brings clarity, and high-fidelity design that communicates your value with precision. For teams moving quickly, I also provide Framer and hybrid development to help you transition from concept to a fully interactive, test-ready mobile experience.

I partner with startups, founders, and high-growth teams to translate business objectives into websites that are intentional, intuitive, and conversion-driven. My approach combines UX strategy, behavioral insight, and modern interface design to create digital experiences that not only look refined — but support how real users think, decide, and act.Whether you’re building from zero or evolving an existing product, I lead you through a structured design process: research that reveals opportunity, IA that creates clarity, and prototypes that bring your story to life. For teams ready to launch quickly, I also offer Framer development to seamlessly move from concept to live product.Deliverables:Discovery & UX ResearchI begin every engagement by aligning the design vision with the realities of your business model, user needs, and market landscape. This ensures we’re not just designing pages—we’re designing outcomes.Strategic Stakeholder AlignmentA focused conversation to understand your product vision, growth goals, core value proposition, and the specific behaviors you want your users to take.Market, Competitor & Trend AnalysisAn audit of direct and adjacent competitors to uncover positioning gaps, UX patterns worth leveraging, and opportunities to differentiate through experience, messaging, and visual hierarchy.User Insight GatheringLight qualitative research, persona confirmation, or review of existing behavior data (if available) to anchor the experience in user motivations.Experience Audit (for redesigns)A full breakdown of the current website: friction points, UI inconsistencies, conversion blockers, content gaps, and structural issues.Information ArchitectureThis is where strategy turns into structure. The goal is to simplify complexity, make navigation intuitive, and ensure each page has a clear purpose.Sitemap ArchitectureA clear hierarchy of pages built for both usability and SEO considerations, ensuring your site has clarity and discoverability.User Flows & Task Flows (FigJam)Detailed interaction maps that illustrate how users will move through your site to achieve key goals—reducing friction, increasing conversions, and making the interface feel effortless.WireframingWireframes give us a blueprint—fast, iterative, and focused on structure, not aesthetics.Low- to Mid-Fidelity WireframesLayouts that define information hierarchy, content placement, functional components, and key interaction patterns.Iterative RefinementOne or two rapid iteration cycles to validate logic, flow, and layout before investing in visual design.Accessibility ConsiderationsEarly decisions around touch targets, spacing, readability, and flow that support WCAG-compliant design.High-Fidelity Website UI DesignWhere strategy meets creativity. This step elevates the structure into a polished, branded digital experience.Custom Visual Direction & Mood ExplorationOptional mini-style explorations to confirm the aesthetic direction before full execution.Comprehensive UI Design in FigmaPixel-perfect page designs with consistent layout, component behavior, and responsive considerations.Design System FoundationsColor palette, typography scales, spacing system, buttons, inputs, cards, navigation patterns—built to ensure long-term consistency and scalability.Micro-Interaction GuidanceNoting transitions, hover states, and motion principles that improve the user experience and overall polish.Interactive PrototypeThis turns your website into a clickable, testable experience.Fully Linked Figma PrototypeEnables you and your stakeholders to experience the full flow before development.Usability & Feedback ReviewAn optional guided walkthrough to ensure the design aligns with your goals and your users' expectations.Developer-Ready DocumentationNotes, annotations, component descriptions, and responsive guidance to streamline handoff (if someone else is developing).Optional: Framer DevelopmentFor teams that want to move quickly from design to a fully deployed site.High-Fidelity Framer BuildResponsive, mobile-ready, SEO-friendly, and optimized for performance.CMS Setup (optional)Easily editable content sections for blogs, case studies, product pages, etc.Motion & Interaction EnhancementsSmooth animations, scroll effects, and micro-interactions that elevate the experience.Launch & Optimization SupportLight QA, responsiveness checks, and refinements to ensure your site ships polished.Why Work With Me?Because I combine design thinking with real business intelligence. My background in SaaS GTM, retail experience, and UX design allows me to see your product from multiple angles — the brand, the customer, the market, and the metrics.This means the websites I design don’t just look elevated — they articulate your story, support your revenue goals, and resonate with the people you’re trying to serve.You get:A cross-functional partner who understands product-market fit, user psychology, and modern UI designA process built for speed, clarity, and high-quality decision-makingA website optimized for engagement, searchability, and measurable outcomesA flexible design system that grows with your brand and product roadmap

Embedded support. Steady output. A designer who works like part of your team.I collaborate with startups, founders, and growing product teams who need a dedicated designer integrated directly into their workflow. Whether you’re building out core features, refining usability, or bringing new ideas to life, I provide consistent, structured design support that moves your product forward week after week.My approach is practical and user-centered: I listen closely, clarify requirements, and translate business goals into thoughtful UX flows, clean interfaces, and prototypes your team can quickly test and iterate on. I work comfortably inside existing systems and processes — or help create lightweight structure when things need more clarity.If your team needs a reliable product designer without the overhead of a full-time hire, I step in seamlessly, communicate clearly, and collaborate as if I’m in-house.