Austyn McFadden

Your logo is more than just a symbol—it’s your voice, your vibe, your story at a glance. But is it telling the right one?At Vaughn & Co., we don’t just design—we translate who you are into something people remember.We start with a conversation. In our first meeting, we’ll get to know your brand through your words—what we call your brand nouns. These are the ideas, emotions, and visuals you associate with your business. Is it bold? Quiet? Timeless? Playful? We gather it all.From there, we dig in. Over the next three weeks, we’ll develop and present 10 unique concepts, each grounded in your vision and goals. In our second meeting, you’ll choose your top 3, and we’ll refine those further with up to three rounds of revisions—ensuring you walk away with a logo that feels just right.This isn’t fast food branding. It’s thoughtful, strategic, and built to last.Let’s build something iconic together. Is your current logo doing the job? Does it make people feel something? Ready for one that does?

🔍 Live 2.5-Hour Strategy Workshop A structured, collaborative deep-dive that explores key pillars of your brand: Your “why” — the purpose driving your business Core values and beliefs Target audience insights Competitive landscape Brand personality and tone of voice Key differentiators and positioning. 🧭 Brand Strategy Summary (20+ pages) Within 7–10 days of our workshop, you'll receive a custom-built strategy document designed to serve as your brand’s internal compass. This includes: Purpose, Mission, and Vision Statements Brand Values and Personality Traits Audience Personas and Insights Brand Positioning Statement Messaging Pillars and Sample Language Tone of Voice and Communication Guidelines This is not a template—it’s tailored to you and your brand. 📄 One-Page Brand Reference Sheet A simple, at-a-glance summary with your mission, vision, tagline, and core messaging—ideal for quick internal alignment and sharing with your team, partners, or collaborators. ✏️ One Round of Revisions You’ll have a chance to review and refine the Brand Strategy Summary to ensure everything feels aligned and true to your brand.