Atypikal Agency

We create distinctive logo systems designed to give brands a strong, recognizable and lasting visual signature.We begin by developing three creative directions, exploring different ways to translate your brand’s personality, positioning and ambitions into a unique visual identity. Once a direction is selected, we refine it into a complete and versatile logo system.The project includes:3 creative directionsPrimary logoSecondary logo variationBrand mark / symbolResponsive logo variations where relevantBlack, white and monochrome versionsBasic color directionTypography recommendationSelected logo applications and mockupsFinal presentationComplete source and export files for print and digital useUnlimited revisions.Depending on the project, our team works across Adobe Illustrator, Photoshop, Figma and Procreate throughout the creative process.Final files are delivered in the appropriate formats for digital and print use, including AI, EPS, SVG, PDF, PNG and JPG.

We create distinctive brand identities built to give businesses a clear, memorable and consistent visual presence across every touchpoint.We develop two creative directions, then refine the selected route into a complete visual identity system tailored to your brand, audience and positioning.The project includes:2 creative directionsPrimary and secondary logo systemsBrand mark and responsive logo variationsColor paletteTypography systemIllustration and graphic languageArt directionSocial media kitStationery designSelected brand applications and mockupsBrand guidelines / brand bookFinal presentationComplete source and export files for print and digital useUnlimited revisions.Depending on the project, our team works across Adobe Illustrator, Photoshop, InDesign, Figma and Procreate to build and document the identity system.The final deliverables are designed to give your team a practical, cohesive visual foundation that can be consistently applied across digital, social, print and future brand communications.