Artemii Lebedev

A complete website from the first direction to the final launch. Structure, art direction, interface, motion, CMS, and development are treated as one connected system. Every website is designed from scratch and built in Webflow with a clear visual idea, scalable structure, and responsive behavior across every screen.No templates. No gap between design and development.Scope:Research and creative directionSitemap and content structureUp to three homepage conceptsDesign for up to 10 unique pagesDesktop, tablet, and mobile layoutsUI components and design systemCustom Webflow developmentWebflow CMS setupGSAP animations and interactionsForms and standard integrationsBasic technical SEOPerformance optimizationTesting, launch, and handoverTo keep the project moving without unnecessary delays, the client provides:Final or near-final website copyExisting brand assets and guidelinesRequired photography, video, and product materialsAccess to necessary platforms and integrationsConsolidated feedback from all decision-makersFeedback within the agreed review periodsDomain and Webflow account access before launch

Custom websites shaped through concept, structure, and strong art direction. Every project begins with one clear idea. The structure, typography, imagery, interface, and motion are then built around it as parts of the same visual system.The work goes beyond designing a set of separate pages. The goal is to create a complete digital experience with its own character, clear content hierarchy, and enough flexibility to grow after launch. No templates or recycled layouts. Every website is designed from scratch around the brand, audience, content, and purpose of the project.The final result is a complete responsive website design in Figma, supported by reusable components, interaction direction, and organized files ready for development.ScopeProject discovery and visual researchCompetitor and market reviewSitemap and content structureUser journeys and page hierarchyUp to three homepage creative directionsSelected homepage concept developmentComplete website design for up to 10 unique pagesDesktop, tablet, and mobile layoutsTypography, color, grid, and spacing systemReusable components and UI patternsNavigation, buttons, forms, menus, and key interface statesInteraction and animation directionInteractive Figma prototypes for key momentsDeveloper-ready Figma organizationExported visual assetsFinal design handoff

Visual identities built as systems, not isolated logos. Each project starts with a clear idea and grows into a flexible visual language across typography, color, composition, digital layouts, motion, and key brand applications.The goal is not to make the brand look louder. It is to make it feel more precise, recognizable, and complete.The process combines research, creative direction, identity design, and practical rules for future use. Every element is designed to work together and remain consistent across websites, social media, presentations, campaigns, and other brand touchpoints.Scope:• Brand research and visual positioning• Creative direction and moodboards• Logo and supporting marks• Typography and color system• Graphic language and composition rules• Digital-first brand applications• Social and presentation templates• Motion direction when required• Brand guidelines• Final source and export filesThe project begins with research into the brand, audience, market, and visual context. Several creative directions are explored through references, typography, color, form, and composition. The selected direction is then developed into a complete identity system and tested across real applications.The final stage brings everything together into a clear set of rules and assets ready for everyday use.