Ali Ezzati ✪

Senior Product Designer with 8+ years turning complex product problems into experiences that move business metrics — from redesigning a signup flow that doubled conversion and generated ~2.25M kr in revenue, to leading a design system engagement that earned $500K for a US agency client. I work best at the intersection of UX research, growth design, and product strategy — embedded in cross-functional teams where design is expected to own outcomes, not just deliverables. My background spans a wide range of B2C consumer products — from energy and ed-tech to medical, e-commerce, gaming, dating and more — alongside enterprise SaaS, with deep experience in 0→1 product definition, design systems, and AI-assisted design workflows.
I'm open to conversations about product design roles where design has a real seat at the table — particularly in AI-native, SaaS, or impact-driven products.