Biography
With over 19 years of experience, I specialise in researching, directing, and designing all aspects of product delivery, focusing on simplifying and enhancing user experiences. My expertise spans UI design for iOS and Android apps, websites, and comprehensive product ecosystems. As a leader of design teams, I excel at aligning cross-functional collaboration with business goals, ensuring compliance with the design cycle, and driving user-centered outcomes through research, usability testing, and stakeholder engagement.My specialties include product design, visual design, interaction design, art direction, and branding. In user experience design, I excel in analytics and research, heuristic testing and evaluation, persona and test plan creation, site maps and information architecture, content strategy, and user group testing. I also have experience in rapid, reiterative high-fidelity wireframes and prototyping, workflow and task analysis, and contextual inquiry.
India
Member since Sep 2015
Skills
Top Specialties
Brand / Graphic Design
Mobile Design
UI / Visual Design
Work History
AVP Marketing at ICICI Securities Limited 2021–Present
Education
BAC, IGNOU 2004
MBA , SMUDE 2013
Seeking
Freelance or contract opportunities