Zlatko Najdenovski

Icons are one of the most overlooked parts of a brand. Yet they’re the tiny ambassadors that appear everywhere—from products and websites to marketing and internal tools.This service gives you a custom iconography system built specifically for your brand’s personality, geometry, and visual voice. Each icon is crafted with consistency, clarity, and a coherent style so your brand feels unified across every touchpoint.Whether you need a full icon set for your product, a small pack for your brand, or a scalable system that grows over time—this service ensures your icons never feel generic or mismatched.What’s Included---1. Style Definition & Visual LogicI define the structure: stroke weight, corner radius, angles, grid system, balance, and visual rhythm so the icons feel cohesive—no matter how many you add later.2. Core Icon SetA tailored set of essential icons your product, brand, or website needs. Crafted pixel-perfect and ready across sizes.3. Extended Icons (Optional)Additional icons mapped to your features, functions, and internal tools, built to expand seamlessly from the core set.4. Icon Variants & StatesFilled, outlined, duotone, or brand-colored variants. States such as active, inactive, hover, disabled—depending on your product needs.5. Usage GuidelinesA simple, developer-friendly guideline sheet covering size, spacing, do’s/don’ts, and how the icons integrate with the rest of your design system.6. File DeliverySVGs, PNGs, source files, and systemized Figma components ready for your team to use immediately.Who This Service Is For---Brands needing a unique icon style to distinguish them from competitorsSaaS companies building or refining their design systemStartups preparing for a product launchTeams tired of mixing mismatched icons across tools and interfacesAnyone who wants to elevate their brand’s visual precision

Designing an app is not just about pretty screens—it’s about building a system that can scale.With Systems-Driven App Design, you get an end-to-end product design process rooted in structure, clarity, and long-term maintainability. The result: an app that feels intuitive from the first tap and stays consistent as your product evolves.This service is ideal for early-stage startups preparing for launch, SaaS founders needing clarity, or companies modernizing an existing product experience.What’s Included---1. Discovery & System FoundationsUnderstanding your product logic, user motivations, business goals, and the constraints that shape your product. This is where patterns, interaction principles, and the foundational architecture begin.2. Customer JourneysMapping how different users move through the product to ensure clarity, reduce friction, and define the building blocks of the system.3. UX Architecture & Interaction PatternsStructuring the app into consistent, reusable flows and states. Establishing layout logic, spacing rules, edge-case behavior, and universal patterns.4. UI Design With System ThinkingHigh-fidelity app screens designed using a scalable design system—ensuring consistency, clarity, and visual hierarchy across every component.5. Lightweight Design SystemA modular component library that includes typography, color tokens, spacing rules, reusable components, and patterns that grow with your product.6. Developer-Ready HandoffAssets, specifications, interaction documentation, and system logic so your engineers can implement quickly and confidently.Who This Service Is ForSaaS & startup founders preparing for go-to-marketCompanies upgrading or rebuilding their app experienceTeams that need clear UX structure + a scalable visual systemProducts that have grown messy and need clarityWhat You Can Add (Optional)(These are options listed inside the service, not separate services—fully compliant with Dribbble guidelines.)Landing page designBrand identity alignmentUX copywritingExtended design systemOngoing design supportUser testing & prototype validation