About this Service
Development of a complete brand identity system tailored to the client’s values, audience, and industry. This service includes logo design, custom typography, color palette, and supporting visual elements to build a cohesive and memorable brand presence. Deliverables include brand guidelines, stationery assets, and social media-ready files, ensuring consistent application across print and digital platforms. Design decisions are guided by strategy, storytelling, and visual clarity to create an identity that is both functional and emotionally resonant.
1. Logo Design
Primary logo
Secondary/alternative versions
Logo mark or icon (if applicable)
Black & white and color variations
2. Typography System
Headline and body fonts
Type hierarchy and usage guide
3. Color Palette
Primary and secondary brand colors
Color codes (CMYK, RGB, HEX, Pantone if needed)
4. Visual Elements
Graphic motifs, patterns, or illustrations
Brand textures or design accents (based on concept)
5. Brand Guidelines
PDF brand book outlining usage rules for logo, type, colors, and visuals
Layout examples for print and digital use
6. Stationery / Basic Applications
Business card design
Letterhead or invoice template
Email signature (optional)
7. Social Media Assets
Profile and cover image design
Post template or story highlight icons (optional)
8. File Package
High-res exports (PNG, JPG, SVG, PDF, EPS)
Editable files (AI, INDD, or Figma if needed)
Organized in folders for easy use
