About this Service
This Logo Design Package includes design of Letterhead and Business Card Design.
The project allows up to 3-5 initial logo design concepts, which are usually presented in pencil sketch format.
These initial sketches allow for some initial brainstorming, and idea progression.
Once feedback has been given on the initial sketches, then I proceed to Adobe Illustrator to turn the sketch ideas into more polished digital vector format.
I’m very fluid and accommodating during this initial sketch and vector stage, so I generally don’t impose any rigid rules. This is because the early logo design idea phase needs to be open-minded, and I welcome client ideas and mutual brainstorming, to further the direction of any logo design ideas.
I use Dropbox Paper to Project Manage the presentation of the sketches, photos, mock-ups, and other digital files. Paper allows for comments and annotations to be made by both parties directly on any uploaded image, or as standalone threaded comments.
Once we have a logo design idea/direction agreed, then I tend to use the remaining time to polish up the vector version, and I generally also provide 2-3 further minor variations off this idea, so this often helps the client feel they have a few further options to choose from.
Once client chooses and approves the final Logo Design, I then proceed to finalise the project with some digital mockups, showing the logo on various styles of stationery, marketing merchandise to help the client actually visualise how the logo looks ‘in use’.
I also provide a ‘Transfer of Copyright’ Letter, which basically provides you with full ownership of the logo design in question.
—
Ultimately I’m a passionate and very methodical designer, and enjoy the dual collaboration with my clients, and also like to keep the process as open-minded and flexible as possible.
You can be as hands-on or hands-off as you like, so that is entirely up to you. You might prefer me to just go off and do my thing, or you may like to be part of the exploration process in some way.
If all of that sounds promising, then I’d love to hear from you if you’d like to work with me.
Graham Smith
Smithographic
