About this Service
Logo + Exploration + Micro System
A more in-depth identity design experience for brands that want to explore multiple creative directions and build a more considered, flexible visual foundation.
Ideal for businesses that value exploration, collaboration, and refinement, with space to go deeper into concept development and arrive at a solution that feels fully aligned and distinctive.
What’s included:
Multiple logo concept directions explored across two focused creative rounds
Unlimited refinements to fully shape and perfect the chosen direction
A custom color system with HEX, RGB, and CMYK values
Tailored typography recommendations for a cohesive brand presence
A micro styleguide outlining the essential building blocks of your visual identity
A complete set of final logo files (SVG, PDF, PNG, JPG), organized and ready for immediate use
Timeline:
First concept presentation within 5 business days
Full project completed within 3 to 5 weeks
Process:
A focused brand questionnaire to define direction and intent
Optional alignment call to sharpen vision and goals
Two creative exploration phases with multiple concept directions
A flexible refinement process with ongoing feedback and iteration
Final delivery of a structured, ready-to-use logo and identity toolkit
Tools:
Crafted in Adobe Illustrator with full flexibility for your team’s preferred workflows
Result:
A distinctive and well-refined logo supported by a clear, consistent visual system
A micro styleguide that enables confident and consistent brand usage
A flexible identity foundation designed to scale across all touchpoints
A complete, ready-to-use toolkit for immediate and long-term application
Why choose this package:
More creative exploration to ensure the strongest possible direction
Greater flexibility through unlimited refinements
A more strategic outcome with the inclusion of a micro styleguide
Ideal if you want to go beyond a logo and build a more complete identity foundation
Get Started:
Contact me to schedule a free project call or click “Quick Hire” to get started.
