About this Service
Brand Design with Purpose | Strategy | Visual Identity | Apps | Brand Manual
Because a brand isn't born out of nowhere. It's discovered.
I am Mauro Bertolino, a graphic designer and brand creator. I deeply believe that a brand isn't just a logo: it's a visual story, a promise, an emotion that connects.
This service is born from years of experience working with entrepreneurs, companies, and projects that seek to design from the soul, but with structure, with strategy, with intention.
I work side by side with each client, listening carefully, asking questions with curiosity, and designing with purpose.
THE PROCESS
Each brand is different. That's why we design to measure, but always with a clear, professional, and effective methodology:
1. Discovery
- We talk, we connect, I understand your world.
- I analyze your competition, your industry, and your opportunities.
- We build a strategic brief together.
2. Brand Strategy
- We define the purpose, values, personality, and tone.
- We clarify the essence of your brand and its differentiation.
- We create a solid foundation from which to design with intention.
3. Naming (optional)
- Name research, generation, and validation.
- Creative and strategic process to choose a name with identity.
4. Visual Identity Design
- Conceptual exploration based on your essence.
- Design of the main logo + adaptable versions.
- Selection of colors, fonts, and graphic style.
- Creation of a coherent and memorable visual system.
5. Brand Manual
- Clear guidelines for using the logo and the visual universe.
- Misuses, applications, and rules to maintain consistency.
- PDF documentation for easy sharing and application.
6. Initial Applications
- Business card
- Social media templates
- Email signature
- Corporate stationery
- Other essential pieces depending on the project
7. Professional Delivery
- Final files organized in folders
- Versions for print and digital use
- Editable files + optimized formats (AI, PDF, SVG, PNG, JPG)
- Complete brand manual in PDF
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What do you receive in the end?
- A brand with soul, conceived and designed to last
- A clear and adaptable visual system
- Professional documentation
- Ready-to-use applications
- Support throughout the entire process
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Why choose me?
- Because I don't design brands in series.
- Because each process with me is unique, intimate, and strategic.
- Because I combine aesthetic sensitivity with structured thinking.
- Because I take care of every detail, from the first conversation to the final delivery.
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A brand isn't imposed. It's built.
And if you're reading this, maybe it's time to build yours.
📩 Write to me and we'll talk about your project.
🔗 You can also visit my website to see more of my work.
Thank you for trusting design as a tool for change.
Mauro Bertolino
Brand Designer · Strategic Branding
