Strategic Logo + Brand Identity System

About this Service

CUT THE STATIC TURN UP THE SHOCK

Success is a process.

15+ years. One partner. Zero layers.

I work 1:1 with founders and teams to figure out what makes the brand worth noticing, then turn that thinking into a custom identity built to work in the real world.

I’ve led branding and creative for startups, agencies and established companies nationwide, with logo and identity work recognized by LogoLounge as well as ADDY and TELLY awards.

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HOW WE GET THERE

DISCOVERY

We dig into the business, audience, competition, voice and vision. No guessing and hoping for the best. We find the opportunity first.

IDEATION

This is where the sparks start. I develop two distinct creative directions, thinking beyond the logo into how each idea could become a larger brand system.

EXECUTION

We take the strongest direction and bring it to life through the logo system, typography, color, supporting graphics and real-world applications.

REFINEMENT

We push it, test it and tighten the details until the system feels right and works where it needs to.

DELIVERY

Everything gets organized and packaged for use across print and digital. Guidelines make it easy to keep the brand consistent.

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WHAT YOU GET

Primary logo and supporting lockups

Standalone mark and secondary applications when appropriate

Typography and color system

Mockups of select brand applications

Core brand guidelines

Production-ready vector, print and digital files

5 weeks · $7,000

No surprises.

Just great ideas.

From $7,000
This service contains 3 payment milestones
1
Kickoff Payment
Due at checkout
$2,310
2
Midway
$2,310
3
Final Delivery
$2,380
Concepts and revisions: 2 concepts, 2 revisions
Project Duration: 5 weeks