About this Service
We specialize in crafting comprehensive brand guidelines that unify your visual and verbal identity, ensuring consistency across all touchpoints. Whether you’re launching a new brand or refining an existing one, our service delivers a polished playbook for your team, partners, and stakeholders to follow.
What’s Included
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Core Brand Guidelines – A detailed PDF/Figma manual covering:
Logo Usage: Clear rules for sizing, spacing, and variations (primary, secondary, monochrome).
Color Palette: Primary and secondary palettes with HEX, RGB, and CMYK values.
Typography: Font pairings, hierarchy, and usage guidelines.
Imagery Style: Photography/video guidelines, illustration styles, and iconography.
Tone of Voice: Messaging principles, brand personality, and copy examples.
Source Files – Editable AI/PDF/Figma files for easy updates.
3 Rounds of Revisions – Adjustments to colors, typography, or visual examples.
Social Media Kit – Templates for posts, stories, and banners.
Tools
Figma – For wireframing, UI design, and interactive prototypes.
Adobe Illustrator - For vector graphics
Midjourney - For generating branded images
Any messenger – For seamless communication and milestone reviews.
Process & Timeline
1. Discovery & Audit (Week 1)
Kickoff call to discuss your brand vision, values, and existing assets (if any).
Audit competitors and industry trends to identify differentiation opportunities.
2. Research & Strategy (Week 1)
Define brand pillars, audience personas, and visual/verbal direction.
Deliverable: Mood board, tone-of-voice examples, and style exploration.
3. Design Development (Weeks 2–3)
Create logo guidelines, color systems, typography pairings, and imagery rules.
Draft initial PDF manual with annotated examples and use cases.
4. Feedback & Revisions (Week 4)
Present guidelines and refine details across 3 rounds of feedback.
Test adaptability across mockups (e.g., business cards, digital ads).
5. Final Handoff (Week 4)
Deliver production-ready Figma files with annotations, style guides, and asset libraries.
Deliver print-ready PDF, source files, and editable templates.
Optional: Brand launch support or team training sessions.
Note: This service covers design only—no coding or development is included. The streamlined timeline and scope keep costs efficient, making it ideal for startups and teams needing a proof-of-concept. For complex features or major pivots, we’ll adjust the agreement to fit your needs. The interface may later be published as my social media work
