Vadim Marchenko

We specialize in end-to-end product design delivered over a 2-month timeline, perfect for startups and enterprises aiming to build user-centric, scalable digital products. From ideation to developer handoff, our process balances strategic depth, iterative refinement, and polished execution to deliver solutions that align with your business goals and user needs.What’s Included User Research – Persona development, user interviews, competitor analysis. UX/UI Design – Wireframes, high-fidelity mockups, and interactive prototypes Design System – Reusable components, typography, color palettes, and interaction patterns. User Testing – Usability tests and A/B validation for key workflows. UX/UI Strategy – Clear user flow, persuasive copy hierarchy, and mobile-first responsiveness. Figma Source Files – Developer-ready files with layers, components, and exportable assets. 4 Rounds of Revisions – Refinements to flows, visuals, or interactions. Motion Design – Micro-interactions and animated transitions. Post-Launch Support – Analytics review and iterative updates. Tools Figma – For wireframing, UI design, and interactive prototypes. FigJam – User journey mapping and stakeholder workshops. Linear – Transparent task tracking and documentation Any messenger – For seamless communication and milestone reviews. Process & Timeline1. Phase: Discovery & Research (Weeks 1) Kickoff Workshop: Align on goals, KPIs, and user personas. Market & Competitor Analysis: Identify gaps and opportunities. User Interviews: Validate assumptions with target audience insights. Deliverable: Research report, user personas, and project roadmap.2. Wireframing & Structure (Days 3–5) 2. Phase: Wireframing & UX Strategy (Weeks 2–3) User Flows: Map core journeys (e.g., onboarding, key feature interactions). Low-Fidelity Wireframes: Structure layouts and prioritize functionality. Stakeholder Review: Align on UX direction and iterate. Deliverable: Approved wireframes and user flow diagrams. 3. Phase: High-Fidelity Design (Weeks 4–6) UI Design: Pixel-perfect mockups with brand-aligned visuals. Prototyping: Interactive Figma prototypes for key user paths. Design System: Build scalable components for consistency. Deliverable: High-fidelity screens, prototype link, and style guide. 4. Phase: Testing & Refinement (Weeks 6–7) Usability Testing: Validate designs with real users and gather feedback. Iterate: Optimize flows, visuals, and accessibility (WCAG). Stakeholder Sign-Off: Finalize all screens and interactions. Deliverable: Test reports and refined Figma files. 5. Phase: Handoff & Support (Weeks 7–8) Developer Handoff: Export assets, specs, and documentation. Post-Launch Review: Post-launch analytics and optimization tips. Deliverable: Final files, handoff roadmap, and optional training. Note: This service covers design only—no coding or development is included. The streamlined timeline and scope keep costs efficient, making it ideal for startups and teams needing a proof-of-concept. For complex features or major pivots, we’ll adjust the agreement to fit your needs. The interface may later be published as my social media work

We specialize in crafting comprehensive brand guidelines that unify your visual and verbal identity, ensuring consistency across all touchpoints. Whether you’re launching a new brand or refining an existing one, our service delivers a polished playbook for your team, partners, and stakeholders to follow.What’s Included Core Brand Guidelines – A detailed PDF/Figma manual covering: Logo Usage: Clear rules for sizing, spacing, and variations (primary, secondary, monochrome). Color Palette: Primary and secondary palettes with HEX, RGB, and CMYK values. Typography: Font pairings, hierarchy, and usage guidelines. Imagery Style: Photography/video guidelines, illustration styles, and iconography. Tone of Voice: Messaging principles, brand personality, and copy examples. Source Files – Editable AI/PDF/Figma files for easy updates. 3 Rounds of Revisions – Adjustments to colors, typography, or visual examples. Social Media Kit – Templates for posts, stories, and banners. Tools Figma – For wireframing, UI design, and interactive prototypes. Adobe Illustrator - For vector graphics Midjourney - For generating branded images Any messenger – For seamless communication and milestone reviews. Process & Timeline1. Discovery & Audit (Week 1) Kickoff call to discuss your brand vision, values, and existing assets (if any). Audit competitors and industry trends to identify differentiation opportunities. 2. Research & Strategy (Week 1) Define brand pillars, audience personas, and visual/verbal direction. Deliverable: Mood board, tone-of-voice examples, and style exploration. 3. Design Development (Weeks 2–3) Create logo guidelines, color systems, typography pairings, and imagery rules. Draft initial PDF manual with annotated examples and use cases. 4. Feedback & Revisions (Week 4) Present guidelines and refine details across 3 rounds of feedback. Test adaptability across mockups (e.g., business cards, digital ads). 5. Final Handoff (Week 4) Deliver production-ready Figma files with annotations, style guides, and asset libraries. Deliver print-ready PDF, source files, and editable templates. Optional: Brand launch support or team training sessions. Note: This service covers design only—no coding or development is included. The streamlined timeline and scope keep costs efficient, making it ideal for startups and teams needing a proof-of-concept. For complex features or major pivots, we’ll adjust the agreement to fit your needs. The interface may later be published as my social media work

We specialize in creating visually stunning, user-centric website designs that elevate your brand and engage your audience. Whether you’re launching a new business, refreshing an existing site, or scaling your online presence, our 5-page website design service delivers a cohesive, conversion-focused foundation.What’s Included 5 Custom-Designed Pages – Tailored layouts for core pages like: UX/UI Strategy – Intuitive navigation, mobile-first responsiveness, and SEO-friendly structure. Figma Source Files – Developer-ready designs with layers, components, and exportable assets. Targeted Revisions – Three rounds of tweaks to text, visuals, or layout. Major scope changes require an updated agreement. Tools Figma – For wireframing, UI design, and interactive prototypes. Framer - For site development (only if needed, for that extra price) Any messenger – For seamless communication and milestone reviews. Process & Timeline1. Discovery & Goals (Week 1) Kickoff call to align on goals, target audience, and brand guidelines. Finalize sitemap, content outline, and visual direction (colors, fonts, imagery). Deliverable: Project brief and mood board. 2. Wireframing & UX Flow (Week 2) Create low-fidelity wireframes for all 5 pages, focusing on user journeys and content hierarchy. Collaborate to refine layouts, CTAs, and navigation paths. Deliverable: Approved wireframes with annotations. 3. High-Fidelity Design (Weeks 3–5) Transform wireframes into polished, brand-aligned screens. Optimize for accessibility (WCAG), responsiveness, and loading speed. Add micro-interactions, hover effects, or custom graphics (optional). Deliverable: Full-page Frames for desktop and mobile.. 4. Feedback & Refinement (Week 6) Present designs and incorporate feedback across 2 revision rounds. Test prototypes for cross-device consistency and usability. Deliverable: Finalized Figma files with style guides and asset libraries. 5. Final Handoff (Week 6) Deliver production-ready Figma files with annotations, style guides, and asset libraries. Provide a roadmap for developer handoff or marketing tool integration. Note: This service covers design only by default. Framer Development is available as a premium add-on for launch-ready, no-code implementation (cost varies based on complexity). The 6-week timeline ensures meticulous attention to detail, flexibility for feedback, and alignment with complex project needs.

We specialize in crafting high-converting landing pages that captivate visitors and drive action. Perfect for product launches, campaigns, or lead generation, our designs blend aesthetics with strategy to turn clicks into conversions.What’s Included Core Landing Page Design – Up to 10 blocks. tailored to your campaign goals. UX/UI Strategy – Clear user flow, persuasive copy hierarchy, and mobile-first responsiveness. Figma Source Files – Developer-ready files with layers, components, and exportable assets. Targeted Revisions – Two rounds of tweaks to text, visuals, or layout. Major changes require a scope update. Tools Figma – For wireframing, UI design, and interactive prototypes. Any messenger – For seamless communication and milestone reviews. Process & Timeline1. Discovery & Goals (Days 1–2) Deep dive into your target audience, key messaging, and conversion goals. Finalize brand guidelines or co-create a new visual identity (colors, fonts, imagery). 2. Wireframing & Structure (Days 3–5) Deliver low-fidelity wireframes for all core sections (hero, features, CTA). Refine content hierarchy, user flow, and layout responsiveness. Collaborate to lock down the blueprint before moving to design. 3. High-Fidelity Design (Days 6–9) Transform wireframes into polished, brand-aligned mockups. Optimize for mobile/desktop performance, SEO, and visual storytelling. Add animations, micro-interactions, and custom graphics (optional add-ons). 4. Feedback & Refinement (Days 10–12) Present drafts and iterate on copy, visuals, and UX details. Conduct A/B testing for CTAs or layouts (optional add-on). 5. Final Handoff (Days 13–14) Deliver production-ready Figma files with annotations, style guides, and asset libraries. Provide a roadmap for developer handoff or marketing tool integration. Note: This service covers design only—no coding or development is included. The streamlined timeline and scope keep costs efficient, making it ideal for startups and teams needing a proof-of-concept. For complex features or major pivots, we’ll adjust the agreement to fit your needs. The interface may later be published as my social media work

We specialize in creating sleek, user-focused mobile app concepts that bring your product vision to life. Ideal for pitching to stakeholders or securing investor support, our designs deliver a polished visual foundation to kickstart MVP development or full-scale app builds.What’s Included Core App Screens – Up to 5 key screens (based on complexity) to showcase your app’s primary features and user journey. UX/UI Direction – Intuitive user flows and a cohesive visual style aligned with your brand identity. Figma Source Files – Ready for handoff to developers, with layers, components, and annotations. Targeted Revisions – Two rounds of minor tweaks to text, layout, or interactions. Major changes require a revised scope. Animations - rough animations to showcase interface principles Tools Figma – For wireframing, UI design, and interactive prototypes. Any messenger – For seamless communication and milestone reviews. Process & Timeline1. Discovery & Goals (Day 1) Discuss your app’s purpose, target audience, and core functionalities. Finalize brand guidelines (colors, typography, tone) or define a new visual direction. 2. Concept Design (Days 2–4) Deliver wireframes and high-fidelity mockups of key screens (e.g., onboarding, home screen, key feature pages). Focus on usability, visual appeal, and platform-specific best practices (iOS/Android). 3. Feedback & Refinement (Days 5–6) Review initial drafts and refine interactions, micro-animations, or layout details. Ensure consistency across all screens. 4. Final Handoff (Day 7) Deliver production-ready Figma files with assets, design specs, and style guides. Share recommendations for scaling the design into development. Note: This service covers design only—no coding or development is included. The streamlined timeline and scope keep costs efficient, making it ideal for startups and teams needing a proof-of-concept. For complex features or major pivots, we’ll adjust the agreement to fit your needs. The interface may later be published as my social media work

We specialize in crafting focused, impactful dashboard concepts that capture the heart of your web application. Perfect for pitching to stakeholders or securing investor buy-in, our designs provide a polished visual foundation to accelerate your MVP development or full-scale build.What’s Included Core Dashboard Design – Up to 3 screens (based on complexity) to showcase your product’s key features and data flow. UX & Visual Direction – A user-centric flow and cohesive visual theme that aligns with your brand identity Figma Source Files – Developer-friendly files for seamless handoff to your team or external partners. Targeted Revisions – Two rounds of minor tweaks to text, layout, or styling. Major scope changes require a revised agreement. Tools Figma – For wireframing, UI design, and interactive prototypes. Messengers – For clear communication and milestone reviews. Process & Timeline1. Discovery & Goals (Day 1) Discuss your dashboard’s purpose, target users, and must-have metrics. Finalize brand guidelines (colors, fonts, tone) or define a new visual direction. 2. Concept Design (Days 2–4) Deliver initial wireframes and high-fidelity mockups of the core dashboard. Focus on clarity, usability, and visual impact. 3. Feedback & Refinement (Days 5–6) Review drafts together and incorporate adjustments. Polish interactions, data hierarchy, and styling. 4. Final Handoff (Day 7) Deliver production-ready Figma files with layers, annotations, and assets. Share best practices for scaling the design into development. Note: This service covers design only—no coding or development is included. The streamlined timeline and scope keep costs efficient, making it ideal for startups and teams needing a proof-of-concept. For complex features or major pivots, we’ll adjust the agreement to fit your needs. The interface may later be published as my social media work