About this Service
Getting users is expensive. Losing them is silent. I redesign the moments that decide whether users stay, convert and come back — using behavioral psychology and your metrics, not guesswork.
Beautiful screens that also change behavior. Habits that serve the user, not tricks that trap them.
Best for
SaaS products with signups but weak activation, trial-to-paid conversion, or retention that leaks after the first week.
What you get
• Retention diagnosis: where your funnel leaks, mapped to the psychological cause behind it (BIAS sequence + Hook Model)
• Redesign of your key growth moments: onboarding, activation, paywall/upgrade, and the habit loop that brings users back
• Principle-backed changes: every change tied to a named principle and a target metric — no decoration without a reason
• Experiment plan: what to A/B test, in what order, with guardrail metrics so growth never breaks trust
How it works
1. Metrics first: we pick the numbers to move (activation rate, trial-to-paid conversion, D7/D30 retention).
2. Diagnosis: I find the friction and the missing triggers behind those numbers.
3. Redesign: screens and flows that implement the fixes.
4. Measure: you ship, compare against the targets, and iterate on what the data says.
Proof
• SuccessGroup (UAE): 90% rental completion rate, 60% faster merchant onboarding, 53% customer retention after redesign.
• Jiak (Singapore): 43% merchant onboarding rate after friction removal.
Timeline & pricing
Typical project: 3 weeks. Starting at $2,500. Fixed scope, no surprise invoices.
About me
I'm Omar Faruk, Product Designer (UX/UI) with 6+ years designing SaaS, enterprise and mobile products for clients in the global market. I design behavior first, then make it look great.
Let's talk
Message me the one number you need to move. A rough guess is enough, and I'll tell you what I'd look at first.
