About this Service
A logo plus a short brand guide. You end up with the logo, the colors, the fonts, and a PDF that tells your team and vendors how to use them.
Logo:
- 3 concepts
- 3 rounds of changes
- Primary, secondary, and icon versions
- Horizontal and stacked lock-ups
- Full color, black, white, one-color
- Clear space and minimum size rules
Guidelines (10 to 15 page PDF):
- Logo usage and misuse examples
- Color palette with HEX, RGB, CMYK, Pantone
- Typography system: headline, body, web fallback
- Icon and image style notes
- Social media avatar and cover templates
- Business card design
Timeline:
- Concepts in 5 business days
- Logo locked by day 10
- Guidelines and all files by day 21
Process:
- Written brief plus a 30 min call
- Competitor and category review
- Concept presentation with notes
- Changes
- Guide build and final handoff
Tools:
- Adobe Illustrator for the logo
- Figma for the guidelines, shared with edit access
Result:
- One folder with AI, EPS, SVG, PDF, PNG, JPG, the guide PDF, and the Figma file.
- Made by hand. No AI. Full IP transfer.
