About this Service
A great logo is useful. A logo your whole team knows how to use is much better.
Good Weird Works creates distinctive logo identities with clear, practical brand guidelines so your business can stay consistent across websites, presentations, social media, marketing and everything else you publish.
What’s included
2 initial logo directions
1 refined primary logo
Secondary logo / alternate lockup
Brand mark or icon
Primary and supporting color palette
Primary and secondary typography
Basic supporting graphic elements
Logo clear-space and sizing guidance
Logo usage and misuse examples
Color usage guidance
Typography hierarchy
Up to 10 pages of brand guidelines
Final logo files for print and digital
2 revision rounds
6-business-day turnaround
Great for
Startups, SaaS companies, B2B businesses, founder-led brands and growing companies that need both a professional logo and clear rules for using their identity consistently.
Final files
SVG, PDF, PNG and JPG logo files, plus your brand guidelines PDF.
How it works
Share your company background, audience, competitors and visual preferences.
We’ll develop two initial logo directions. Once you select the strongest route, we’ll refine it and build the core visual rules into a practical brand-guidelines document.
Please note
This package focuses on logo identity + core brand guidelines.
Full brand strategy, naming, messaging, extensive illustration systems, website design, packaging systems and comprehensive 15–30 page brand books are not included in the base scope.
Need a broader identity system with more visual applications? Our Brand Identity & Visual Guidelines service is the better fit.
