About this Service
Build a brand that’s not just recognizable, but meaningful, differentiated, and built to connect.
We help businesses define who they are, what they stand for, how they communicate, and how they show up visually.
Our approach works inside-out, starting with business and audience understanding, then shaping a clear brand strategy, personality, positioning, and visual identity that people can recognize and relate to.
1. Brand Strategy:
Discovery & Research
Business Analysis: Business, Product, Service architecture and internal process understanding
Research Method UsedStakeholder Research - Top Management (1 C level Executive), Middle Management (1-2 members) & Staff Members (1-2 members) Interviews
Customer Analysis: Customer & Audience Interviews on internet call (Up to to 3 customer personas)
Competition Understanding: Top 3 CompetitorsInternal
Discovering Purpose: Identification of big WHY
Articulating Mission & Vision
Identifying Brand Core Values
Deliverables: Research Insights & Report Documents/PDF
External
Brand’s Targeted Audience Persona
Brand’s Differentiation & Positioning Statement
Deliverables: Presentation PDF
Brand Expression
Brand Personality & Character: Core archetype, Expression, Style, Tone & Messaging
Verbal Expression: Voice, Tone & Messaging
Visual: Guideline for Logo Identity (Creative Brief )
Final Deliverables: Brand Strategy Document (PDF)2. Logo Identity Design
- Defining Brand Attributes
- Concept Sketches: 10-15 refined sketches to select from
- Design drafts: up to 3 digital drafts from chosen from concept sketches
- Final Mark: Fully constructed coloured logo (1 chosen from digital concepts)
3. Brand Communication Assets
- Stationary: Business Card (front back), Letterhead, Envelope (One Version for each)
- Social Media Presence: Cover and thumb for Linkedin, Twitter & Facebook (One Version for each)
- Brand Manual with identity guideline
We don’t start with a logo. We first uncover the purpose, audience, differentiation, and personality behind the brand, then translate that thinking into a distinctive identity and consistent brand experience.
Building a new brand or feel your existing identity no longer represents where your business is heading? Let’s talk.
