About this Service
A founder building a product usually needs two things at once: a brand that reads as credible and an interface that works. Hiring a brand studio for one and a product design shop for the other means two kickoffs, two visual languages to reconcile, and a lot of back-and-forth making sure the app doesn't look like it belongs to a different company than the logo does.
This puts both under one team and one creative direction: brand identity and core app or product UI design, planned and built together so nothing needs to be stitched back together afterward. It suits a founder past the idea stage who needs to look and function like a real company across every screen at once, faster than briefing two separate teams and managing the handoff between them yourself.
In the Package:
Discovery workshop covering brand direction, target users, and product goals
- Market and competitor review across brand and product
- Logo design and visual identity system: color, type, iconography
- Brand guidelines document for internal and external use
- Information architecture and UX flows for the core product
- Wireframes for primary user flows
- High-fidelity UI design for 15 to 20 core screens and states
- A small reusable component library for the product
- Responsive UI variants where the product calls for them
- Clickable prototype for internal review and stakeholder walkthroughs
- Developer-ready handoff files, specs, and exported assets
- Two structured review sessions with your team
Process & Communication:
Phase 1, Discovery & Direction: a workshop to align brand and product goals before any screen gets drawn.
Phase 2, Brand Concepts: identity directions presented, one refined.
Phase 3, Brand Finalization & Guidelines.
Phase 4, Product UX: flows, structure, and wireframes, built from the finished brand.
Phase 5, UI Design & Prototyping.
Phase 6, Handoff & Wrap: files organized, guidelines delivered, prototype link shared.
Updates go out weekly by email or Slack, whichever your team already uses, with a shared Figma file open for comments throughout rather than saved for scheduled reviews.
Tech Stack: Figma for identity and UI work, FigJam for the discovery workshop, Illustrator where brand assets need it.
The Team: a brand designer and a product/UI designer run the engagement together, both reporting through one project lead, so you get a single point of contact managing timeline and quality instead of coordinating two vendors yourself.
Built as a System: screens and components are built as a small system, not one-off pages, so adding screens later, yours or a future dev team's, means extending an existing pattern instead of starting over.
After Delivery: source files stay usable well past handoff, and a short window after delivery is included for file questions or minor adjustments a developer might raise during build.
Contract: a short agreement covering scope, timeline, and payment milestones is signed before work starts. Standard terms are half up front, half on delivery, adjustable for larger scopes.
Do you offer custom packages? Yes. Add a second platform, more screens, or a longer guidelines document, and scope and price adjust accordingly, quoted before work begins.
Concepts & Revisions: two initial directions are presented at the brand stage before one is refined, and revision rounds are built into every phase rather than saved for the end, so nothing about the direction is a surprise by handoff.
Bundled this way runs about 7% below booking a brand identity project and a product UI project as two separate engagements, without asking you to manage two teams or reconcile two visual languages yourself.
📮 If you have any specific question or want to get into the details - Feel free to message us!
