About this Service
Some brands need the version of themselves that already fits where the company is now, without starting over.
A brand refresh takes what you already have (the logo, the colors, the type) and moves it forward: sharper, more consistent, and built for how the company operates today. It's the right fit if your identity was designed early, by a different team, or before the product found its final shape, and it now reads as dated or inconsistent across touchpoints.
In the Package:
Brand audit: a short review of your current logo, color palette, typography and existing materials, with notes on what to keep and what to change
- Logo evolution: 2 refined directions that build on your existing mark rather than replace it, narrowed to one final version
- Updated color palette and type system, checked against your real touchpoints
- A condensed guidelines document covering logo use, color, type and spacing
- The refreshed system applied to 2 to 3 real touchpoints (for example business card, social profile, email signature), so you can see it working before rollout
Process & Communication:
Audit & Direction: we review what exists and propose the direction for the refresh, with reasoning for each change
- Design: logo and system work happens here, with 2 directions shared for feedback
- Refinement: one direction is carried forward and refined based on your notes
- Handoff: final files, the condensed guidelines and application examples are delivered
The Team: One senior brand designer leads the project, with our creative director signing off at each milestone.
Contract: Work starts once a short agreement covering scope, timeline and payment is signed on both sides.
Do you offer custom packages? Yes. If your brand needs more than what is listed here, for example a fuller guidelines document or more application touchpoints, tell us the scope and we will quote it separately.
Concepts & Revisions: Two directions at the concept stage, two rounds of revisions once a direction is chosen. Additional rounds are available and billed hourly.
A brand refresh brings your identity up to date with your company, without the time or cost of building one from zero.
📮 If you have any specific question or want to get into the details - Feel free to message us!
