About this Service
BUILD A BRAND PEOPLE CAN RECOGNIZE, UNDERSTAND, AND TRUST.
A strategic brand identity service for companies creating a new identity or evolving an existing one.We combine research, positioning, creative direction, and visual design to build a distinctive and consistent brand system.The result is an identity designed to work across digital products, websites, campaigns, presentations, and future brand growth.
What’s included
Kickoff & discovery workshop
Existing brand audit
Market, audience & competitor research
Brand positioning review
Brand strategy foundations
Creative direction
Logo design or logo evolution
Logo system & variations
Color palette
Typography system
Visual language
Graphic elements & patterns
Iconography direction
Imagery & art direction
Core brand applications
Social media brand assets
Brand guidelines
Logo animation
Final source files & handoff
Who is this package for?
This package is built for startups, B2B companies, SaaS, FinTech, RegTech, AI companies, and established businesses that need a stronger identity.It is ideal for brands launching for the first time, repositioning, entering a new market, or outgrowing an identity that no longer reflects the business.The system creates consistency now while staying flexible enough to evolve as the company grows.
What happens during the project?
We begin by understanding the business, audience, market, and existing brand equity before exploring visual directions.Once you approve the creative direction, we develop the logo, typography, colors, visual language, applications, and supporting brand system.The process follows Discover → Research → Position → Explore → Build → Systemize → Deliver.
What will I receive?
You will receive a complete visual identity system designed for consistent use across your most important brand touchpoints.The final delivery includes logo assets, typography, colors, visual elements, brand applications, guidelines, and editable source files.Everything is organized so your internal team and future creative partners can use the identity consistently.
Can you rebrand an existing company?
Yes. We first evaluate which parts of the current identity still add value and which elements limit the brand.The rebrand may involve refining the existing logo and system or creating a more significant visual transformation depending on what the business needs.The goal is to evolve the brand without unnecessarily losing recognition or existing brand equity.
Do I need a completely new logo?
Not necessarily. A rebrand does not automatically mean replacing everything.Sometimes the strongest solution is to refine the logo while rebuilding typography, color, imagery, and the broader visual system around it.We recommend the level of change based on the brand's current position, recognition, and future direction.
Can you apply the identity to real brand touchpoints?
Yes. Core applications are included so the identity is tested beyond the logo itself.Depending on your needs, these can include social assets, presentation examples, digital applications, marketing materials, or other priority touchpoints.You can also add a larger application system as a custom scope.
Do you offer custom packages?
Yes. The standard package covers the core brand identity system and essential applications.You can add naming, messaging, packaging, custom illustration, extensive motion, website design, product design, campaigns, or larger guideline systems separately.We define the additional scope before starting so deliverables, timeline, and cost remain predictable.
Why choose RhinoGraph?
A brand identity eventually needs to work far beyond a logo presentation.Our experience across branding, UX/UI, development, illustration, motion, and digital growth helps us build systems that remain consistent across real-world applications.
