About this Service
Get a distinctive and versatile logo designed to communicate your brand’s personality, strengthen recognition, and work consistently across digital and physical touchpoints.
This service covers the complete logo design process, from business and competitor research to creative direction, concept development, logo variations, and production-ready files.
Perfect for startups, companies, personal brands, agencies, and businesses launching a new brand or replacing an outdated, generic, or inconsistent logo.
✦ WHAT’S INCLUDED
• Business, audience, and competitor research• Existing logo analysis, if applicable• Brand positioning and personality review• Creative direction development• 2 to 3 moodboard directions• 2 initial logo concepts• Primary logo design• Secondary logo variation• Brand symbol or monogram, if applicable• Horizontal and vertical logo versions• Responsive logo variations• Full-color and monochrome versions• Light and dark background versions• Minimum size and clear-space recommendations• Basic color palette• Typography recommendations• Examples of practical logo applications• Organized editable source files• Digital and print-ready exports• Commercial usage rights after final payment
The final logo structure and included variations depend on the selected concept and your brand’s practical requirements.
✦ PROCESS
DISCOVERY & RESEARCH
I study your business, audience, market, competitors, values, positioning, personality, and goals.
If you already have a logo, I analyze its current strengths, weaknesses, recognition, usability, and reasons for redesigning it.
CREATIVE DIRECTION
You receive 2 to 3 moodboard directions exploring typography, shapes, colors, symbols, composition, and the overall visual character.
The selected direction establishes a clear foundation for logo development.
LOGO CONCEPTS
I create 2 original logo concepts based on the approved creative direction and project research.
Each concept is presented with its underlying idea, visual logic, and examples of how it can work in a real brand environment.
CONCEPT REFINEMENT
You select one logo concept for further development.
The chosen direction is refined based on your feedback, improving its proportions, typography, spacing, composition, color, and overall visual balance.
LOGO SYSTEM
The approved logo is developed into a flexible system for different formats and use cases.
Depending on the concept, this may include a primary logo, secondary version, symbol, monogram, horizontal layout, vertical layout, responsive variations, and monochrome versions.
APPLICATION EXAMPLES
I prepare selected mockups showing how the logo can work across relevant touchpoints such as websites, social media, business cards, packaging, merchandise, or advertising.
These examples demonstrate the logo’s flexibility and help you understand how to use it consistently.
FINAL DELIVERY
You receive an organized package containing editable source files and ready-to-use exports for digital and print applications.
Final formats may include AI, EPS, SVG, PDF, PNG, and JPG files, with versions for light, dark, colored, and transparent backgrounds.
✦ TIMELINE
A custom logo design usually takes 5 to 7 business days.
• Research and creative direction: 1 day• Moodboards and logo concepts: 2 to 3 days• Selected concept refinement: 1 to 2 days• Logo variations and final files: 1 day
The final timeline depends on feedback speed, concept complexity, and the required logo variations.
✦ REVISIONS
The service includes 2 structured revision rounds for the selected logo concept.
Revisions cover improvements to the approved direction. Completely new concepts, changes to the original brief, additional logo directions, naming, or deliverables outside the agreed scope are estimated separately.
✦ IMPORTANT
The starting price covers the logo design process, 2 initial concepts, development of one selected direction, essential logo variations, a basic color palette, typography recommendations, and final files.
A complete brand identity, extensive brand guidelines, custom illustrations, packaging, social media templates, animation, naming, trademark registration, and additional branded materials are not included but can be added separately.
The final price depends on the project complexity, required research, number of logo variations, application examples, and additional deliverables.
Send me your business details, brand name, audience, competitors, preferred style, references, deadline, and existing brand materials. I’ll recommend the most effective creative direction and project scope.
