About this Service
Transform your outdated or underperforming website into a modern, conversion-focused digital experience that communicates your value clearly, strengthens your brand, and makes it easier for visitors to take action.
This service combines website audit, business research, UX restructuring, and custom responsive UI design. The redesign is built around your current challenges, user needs, business goals, and opportunities for improvement.
Perfect for companies, startups, agencies, personal brands, and service businesses whose existing website feels outdated, confusing, inconsistent, difficult to use, or no longer supports their growth.
✦ WHAT’S INCLUDED
• Complete audit of your existing website• Business, audience, and competitor research• UX, UI, content, and conversion analysis• Identification of usability and performance issues• Website strategy and redesign recommendations• Sitemap and navigation improvements• User flows and content hierarchy• Conversion-focused wireframes• Copy organization and optimization• Conversion-focused copywriting, if required• 2 to 3 visual moodboard directions• 2 initial homepage redesign concepts• Custom UI redesign for all agreed pages• Desktop, tablet, and mobile layouts• Reusable components and page sections• Forms, menus, and interaction states• Animation and interaction recommendations• Scalable UI kit and design system• Organized, developer-ready Figma file• Design specifications and asset preparation• Developer handoff and design support
The number of pages and final scope are defined individually after reviewing your existing website, business goals, content, and required functionality.
✦ PROCESS
WEBSITE AUDIT
I analyze your current website’s structure, navigation, content, visual design, responsiveness, user experience, conversion paths, and overall brand presentation.
You receive a clear understanding of what should be retained, improved, reorganized, or completely redesigned.
RESEARCH & STRATEGY
I study your business, services, audience, competitors, positioning, goals, and the reasons behind the redesign.
Based on this research and the website audit, I define a redesign strategy focused on improving clarity, usability, trust, brand perception, and conversion potential.
SITEMAP & UX
I improve the sitemap, navigation, user flows, page hierarchy, and conversion paths.
Where necessary, I create new wireframes to simplify the user journey, remove unnecessary friction, and ensure that every page guides visitors toward a clear action.
CONTENT
Your existing content is reviewed and reorganized to improve clarity, hierarchy, readability, and conversion potential.
If new content is required, conversion-focused copywriting can be added. The final price depends on the number of pages, languages, content volume, and required research.
VISUAL DIRECTION
You receive 2 to 3 moodboard directions covering typography, colors, imagery, graphic elements, and the overall visual atmosphere.
Existing brand elements can be preserved and refined, or a stronger visual direction can be developed if the current identity no longer supports the business.
HOMEPAGE CONCEPTS
I create 2 initial homepage redesign concepts based on the approved UX structure and visual direction.
You select one concept as the foundation for the complete redesign. The chosen direction is then applied consistently across all agreed pages.
COMPLETE UI REDESIGN
The selected concept is developed into complete high-fidelity designs for all agreed website pages.
Desktop, tablet, and mobile layouts are created in Figma with improved navigation, clear hierarchy, reusable components, forms, menus, and key interaction states.
DESIGN SYSTEM
A scalable design system is created to maintain consistency and simplify future updates or website expansion.
It may include typography, colors, buttons, forms, navigation, grids, spacing rules, reusable sections, icons, components, and interaction states.
DEVELOPER HANDOFF
The final Figma file is organized and prepared for development.
It includes responsive layouts, reusable components, assets, specifications, interaction notes, and implementation recommendations. I can also support your developer during the handoff stage.
✦ TIMELINE
A multi-page website redesign usually takes up to 20 business days.
• Website audit and research: 2 to 3 days• Strategy, sitemap, and wireframes: 3 to 5 days• Moodboards and homepage concepts: 3 to 4 days• Responsive UI redesign: 6 to 8 days• Design system and developer handoff: 1 to 2 days
The final timeline depends on the number of pages, condition of the existing website, content readiness, design complexity, required structural changes, and feedback speed.
✦ REVISIONS
The service includes 2 structured revision rounds for the selected design direction.
Additional concepts, new pages, major changes after structure approval, copywriting, branding, or requirements outside the agreed scope are estimated separately.
✦ IMPORTANT
This package includes website audit and responsive UI/UX redesign in Figma. Webflow, WordPress, or custom development is not included in the starting price but can be added as a separate project stage.
The redesign does not mean that every existing element must be replaced. Valuable content, functionality, SEO structure, and recognizable brand elements can be retained and improved where appropriate.
The starting price covers the minimum multi-page redesign scope. The final cost depends on the number of pages, website complexity, structural changes, copywriting, functionality, animations, languages, and additional requirements.
Send me your current website link, business goals, redesign challenges, required pages, deadline, content, references, and brand materials. I’ll review the website and recommend the most effective redesign scope.
