About this Service
When you work on the same product every day, it becomes difficult to see where the experience has become confusing.
Navigation grows as new modules are added. Similar actions start behaving differently across screens. Users may struggle with onboarding, dashboards, forms, filters, or important workflows — while the product team only sees isolated support requests or analytics numbers.
UITOP audits B2B SaaS products, enterprise software, dashboards, web applications, CRM and ERP systems, internal tools, and data-heavy platforms.
We review the product from a usability, workflow, information architecture, and UI consistency perspective and turn the findings into a prioritized product improvement roadmap your team can actually work from.
The goal is not to redesign everything. It is to identify what deserves attention first, why it matters, and what can be improved next.
What You Get
UX/UI audit of agreed key screens and product workflows
Heuristic evaluation against established usability principles
Navigation and information architecture review
User-flow analysis for critical tasks
UI consistency review across components, states, forms, tables, and dashboards
Basic accessibility review to identify obvious usability barriers
Analytics review when product data is available
Support-ticket or user-feedback review when available
Competitive UX benchmarking for relevant products
Annotated screenshots showing specific issues in context
Issues ranked by impact and priority
Practical recommendations for each finding
Figma audit file and shareable report
Recorded walkthrough and Q&A with your team
Products We Audit
B2B SaaS platforms
Enterprise software
CRM systems
ERP platforms
Dashboards and analytics products
Admin panels and internal tools
Workflow and operations software
Web applications
Multi-role platforms
Data-heavy interfaces
AI-enabled SaaS products
Existing MVPs before the next product iteration
What We Review
Navigation & Information Architecture. Can users understand where functionality lives and move between modules without unnecessary searching?
Critical User Flows. Are important tasks unnecessarily long, repetitive, or difficult to understand?
Dashboards & Data Hierarchy. Does the interface make important information and actions clear, or simply show more data?
Forms, Tables & Filters. Are common operational patterns consistent and predictable across the product?
UI Consistency. Do components, states, labels, spacing, and interactions follow a shared system?
Errors, Empty States & Feedback. Does the interface explain what happened and what the user should do next?
Accessibility. Are there obvious contrast, readability, interaction, or hierarchy issues that make the interface harder to use?
Product Data. If analytics are available, we compare qualitative findings with observed behavior rather than assuming where friction occurs.
Who This Is For
SaaS teams preparing for a redesign
Product teams unsure which UX problems to prioritize
Founders preparing an existing MVP for the next product stage
Teams receiving repeated support questions about core workflows
Products that have accumulated inconsistent UI patterns over time
Engineering teams that need a clearer UX roadmap before starting implementation
Companies that want an outside product review before investing in a larger redesign
Tools
Figma for annotated screens, findings, recommendations, and audit documentation
Google Analytics, Amplitude, Mixpanel, Hotjar, or your existing analytics platform when access is available
Claude for research synthesis and competitor analysis
Slack, Google Meet, or Zoom for communication and walkthroughs
If your team already uses analytics, product management, support, or research tools, we can work with the information you already have.
Process
1. Discovery. We define the product areas, workflows, users, known problems, and business context worth reviewing.
2. Product Review. We go through the agreed screens and workflows hands-on, evaluating usability, information architecture, interaction patterns, and UI consistency.
3. Data & Feedback Review. When available, we compare our findings with analytics, support tickets, user feedback, or existing research.
4. Competitive Benchmarking. We review relevant products to understand common interaction patterns and alternative ways of solving similar problems.
5. Prioritization. Findings are grouped by severity, user impact, and practical implementation priority.
6. Recommendations. Each important issue includes context and a practical direction for improvement — not just a statement that something is “bad UX”.
7. Walkthrough. We present the audit to your team, answer questions, and help identify a realistic next design or development step.
What You Can Expect
Clear prioritiesYour team receives a ranked list of issues rather than dozens of disconnected comments.
Evidence-aware recommendationsAnalytics and user data are incorporated when available; expert-review findings are clearly treated as expert evaluation.
Actionable documentationFindings are tied to specific screens, flows, and recommendations.
A practical next stepThe audit can become the foundation for an internal improvement sprint or a larger software redesign.
What an Audit Can Help You Find
Navigation that became harder as the product grew
Repeated or unnecessary steps in important workflows
Inconsistent behavior between similar controls and screens
Dashboards where hierarchy does not match user priorities
Forms or tables that create avoidable cognitive load
Missing, unclear, or inconsistent system feedback
Accessibility issues worth investigating
Design-system inconsistencies
Areas where analytics and interface behavior suggest further research is needed
Product areas worth redesigning before others
Before a Full Redesign
A UX/UI audit can be a useful first step when you know the product needs improvement but do not yet know whether the problem is navigation, workflow structure, UI consistency, onboarding, or a specific product module.
You can use the findings internally or continue into a focused redesign of the highest-priority workflows.
Starting scope: The listed price covers a focused audit of agreed key product areas and workflows. Final scope depends on product size, number of user roles, modules, analytics sources, and the number of screens that need review. Large enterprise platforms can be audited in stages.
Not sure what is actually wrong with your product UX? Send us your current app, staging link, or screenshots. We'll help define the right audit scope before you commit to a redesign.
