About this Service
Our typical starting engagement is a Brand Identity Program exercise. Through deep, thoughtful, truthful discovery, we aim to distill the essence of a brand into a graphic system for Brand Communications. We rarely do only logo design. Rather, we bring back a singular, fully formed point of view inclusive of creative writing, tagline (brand promise), brand identity (logo, typography, system design), art direction, and strategic brand extension concepts.
Sample Scope Below:I. Input Session
II. Brand Identity + Brand Story Development + Brand Messaging + Brand Positioning Statement + Core Values Development & Definition + Logo & Logotype + Logo Mockups + Final Files Delivery
III. Strategic Brand Extension Concepts + Visual Identity Concepts + Communications Materials Concepts + Signage Concepts + Collateral Design Concepts + Apparel / Swag Concepts
