About this Service
Custom E-commerce Website Design — Strategic, Conversion-Focused UI/UX for Your Online Store
Your e-commerce website should do more than showcase your products. It should guide visitors through a clear and intuitive journey — from discovering your brand to exploring products and making a purchase.
I design custom e-commerce websites in Figma with a strong focus on user experience, visual consistency, and conversion. Each project is tailored to your brand, products, target audience, and business goals.
Whether you are launching a new online store or redesigning an existing one, this service provides the essential pages needed to create a professional and consistent e-commerce experience.
What You’ll Receive
Custom e-commerce website design in Figma
UX-focused wireframes before visual design
Home Page
Category / Product Listing Page
Product Details Page
Cart or Checkout Page
Responsive Desktop & Mobile layouts
Consistent typography, colors, spacing, and UI components
Developer-ready Figma files
Organized design components and assets
Included Pages
The package includes 4 key e-commerce pages:
Home Page — the main entry point designed to communicate your brand, products, and value proposition.
Category Page — a clear product browsing experience with an intuitive structure.
Product Page — a detailed product experience focused on presenting information and encouraging purchase.
Cart / Checkout Page — a streamlined purchasing experience designed to reduce friction during checkout.
Additional pages or complex functionality can be added separately depending on the project requirements.
Our E-commerce Design Process
Discovery & Requirements
Before starting the design, we discuss your business, products, target audience, goals, references, functionality, and overall expectations. This allows us to clearly define the website structure and make sure we are aligned before moving into design.
Wireframing
Based on the requirements we create wireframes to establish the structure, content hierarchy, and user flow of the website. At this stage, we focus on usability and functionality rather than visual styling.
Home Page Design
Once the wireframe direction is approved, we move into the visual design of the Home Page. This establishes the overall visual language, including typography, colors, spacing, UI elements, and component styles.
The Home Page is then presented for your review and approval. Once the main direction is approved, we use it as the foundation for the remaining pages.
Inner Pages Design
After the Home Page is approved, we design the Category Page, Product Page, and Cart / Checkout Page using the established visual system.
This approach keeps the entire website consistent while allowing each page to be optimized for its specific purpose.
Final Delivery
After the final revisions, you receive the complete Figma design with organized pages, components, and assets, ready for development.
Why This Approach?
A good e-commerce website starts with structure, not decoration.
By defining the user flow and wireframes first, we can solve usability and content hierarchy before moving into visual design. Approving the Home Page before designing the remaining pages also ensures that the visual direction is established early and consistently applied throughout the entire store.
Note:
The base package includes the four pages listed above. Additional pages, advanced functionality, design systems, UX research, or development can be discussed and quoted separately.
Price: $1,500
Concepts and revisions: 1 concept, revisions included throughout the design process
Project Duration: 3–4 weeks
