About this Service
For CPG, DTC, and consumer-product founders who need clarity before investing further in identity, packaging, eCommerce or launch.
This service defines the strategic foundation behind the brand, who it is for, why customers should choose it, what makes it meaningfully different, and how it should communicate in the market.
The $1,500 strategy package includes:
Brand discovery and founder workshop
Category and competitor review
Target customer definition
Brand positioning and differentiation
Value proposition and key reasons to believe
Brand personality and tone
Messaging pillars and communication direction
Brand purpose/principles where relevant
Creative and visual direction for the next stage
Final structured brand strategy presentation
The outcome is a clear strategic framework that can guide brand identity, packaging, messaging, eCommerce and future marketing decisions, so design decisions are based on a defined position rather than personal preference.
This package is designed for brands that already have a product, business concept or offer to work from. Naming, extensive primary market research, customer interviews, full visual identity and packaging design are separate scopes and can be commissioned where required.
