About this Service
For CPG, DTC, and consumer-product brands that need more than a logo, a distinctive identity system designed to build recognition, consistency, and trust as the business grows.
This $1,500 core identity package includes:
Brand discovery and light category review
2 creative identity directions
Primary logo
Secondary/responsive logo variation
Brand mark
Color palette
Typography system
Supporting visual language or graphic elements
2–3 core brand applications
Concise brand guidelines
Final editable and export-ready identity files
2 revision rounds
This service is best suited to brands with a reasonably clear business offer and positioning that are ready to translate that foundation into a professional visual identity.
More comprehensive identity systems, including expanded brand guidelines, additional applications, deeper strategic work or more complex visual systems, can be scoped separately based on your requirements.
Naming, full brand strategy, packaging design, Shopify/eCommerce, social media systems, and launch assets are not included in this core package and can be commissioned separately.
