Landing Page Design & Development

About this Service

We create custom landing pages for SaaS products, startups, campaigns, product launches, and growing businesses that need visitors to take one clear action.

Whether your goal is to book demos, generate leads, start trials, sell a product, collect signups, or launch something new, we combine conversion-focused UX, custom visual design, responsive development, animations, analytics, QA, and launch into one complete service.

No generic templates. No design-only handoff. You get a polished landing page ready to go live.

What You’ll Get

  • Discovery & Strategy — We understand your offer, audience, competitors, traffic source, and conversion goal.

  • Competitor Research — Review relevant competitors and landing pages to identify patterns, opportunities, and positioning.

  • Conversion-Focused UX — We structure the page around a clear journey from first impression to final CTA.

  • Wireframe & Content Structure — Strategic organization of messaging, benefits, features, social proof, objections, FAQs, and calls to action.

  • Custom UI Design — High-fidelity landing page designed specifically for your brand in Figma.

  • Responsive Design — Optimized experience across desktop, tablet, and mobile.

  • Landing Page Development — Development of the approved design using Framer, Webflow, or another agreed technology.

  • Animations & Interactions — Purposeful scroll effects, transitions, micro-interactions, and product animations where appropriate.

  • CMS Setup — CMS integration where the landing page requires manageable dynamic content.

  • Forms & CTA Integration — Contact, lead-generation, waitlist, newsletter, demo, or other agreed forms.

  • Analytics Integration — Google Analytics and/or Google Tag Manager setup when required.

  • SEO Foundation — Metadata, semantic structure, heading hierarchy, sitemap/indexing considerations, and other essential technical foundations.

  • Performance Optimization — Optimized assets and implementation with loading speed and user experience in mind.

  • Quality Assurance — Responsive, browser, form, interaction, link, and functionality testing.

  • Launch Support — Deployment and final production checks.

  • 14-Day Post-Launch Support — Support for issues directly related to the delivered landing page.

Standard Package Scope

The $2,500 package includes one custom landing page of approximately 6–10 core sections.

A typical page may include:

  • Hero / Value Proposition

  • Social Proof

  • Problem / Opportunity

  • Product or Service Benefits

  • Features

  • How It Works

  • Product Screens / Visual Showcase

  • Testimonials / Results

  • Pricing or Offer

  • FAQ

  • Final CTA

The exact structure is determined by your business and conversion goal rather than forcing every project into the same layout.

The package includes:

Strategy → UX → Figma Design → Responsive Design → Development → QA → Launch

Complex applications, advanced custom calculators, extensive 3D/WebGL experiences, large CMS systems, advanced backend functionality, extensive copywriting, or complex third-party integrations are outside the standard package and should be scoped separately.

Conversion-Focused Structure

Depending on your offer, we may evaluate:

  • Value proposition clarity

  • Hero messaging

  • CTA visibility

  • Content hierarchy

  • Product benefits

  • Features

  • Social proof

  • Testimonials

  • Customer logos

  • Case studies

  • Product screenshots

  • Pricing presentation

  • Trust signals

  • Objection handling

  • FAQ structure

  • Mobile conversion flow

  • Final CTA

  • Form friction

The goal is not to add every possible section.

The goal is to include the information your visitor needs to confidently take the next step.

Tools & Technology

Design

  • Figma

Development

Depending on the project:

  • Framer

  • Webflow

  • React / Next.js

  • HTML, CSS & JavaScript

Analytics & Integrations

Where required:

  • Google Analytics

  • Google Tag Manager

  • Calendly

  • HubSpot

  • Mailchimp

  • Newsletter platforms

  • CRM/form integrations

  • Other agreed marketing tools

Communication

  • Slack

  • Email

  • Google Meet

For most marketing-focused landing pages, Framer is our preferred option because it allows us to combine high-quality design, responsive development, animations, CMS capabilities, and fast iteration.

We'll recommend the appropriate technology based on your requirements.

Our Process

1. Discovery & Conversion Strategy

We start by understanding:

  • What you're offering

  • Who you're targeting

  • Where traffic will come from

  • Your primary conversion goal

  • Your competitors

  • Your positioning

  • Existing brand assets

  • Required functionality

This gives us the foundation for the page rather than jumping directly into visual design.

2. Research & Page Structure

We review relevant competitors and establish the content hierarchy.

We determine what visitors should understand first, what questions need answering, where trust needs to be established, and where calls to action should appear.

3. Wireframe

We create the landing page structure around the agreed conversion journey.

The wireframe establishes:

  • Section order

  • Content hierarchy

  • CTA placement

  • Product presentation

  • Social proof

  • Conversion flow

This lets us solve the UX before spending time polishing the visual design.

4. Visual Design

We transform the approved structure into a polished, custom landing page in Figma.

Typography, colors, imagery, product presentation, components, spacing, and visual hierarchy are designed around your brand and audience.

5. Development

After design approval, we build the landing page using the agreed platform.

This includes:

  • Responsive implementation

  • Animations

  • Interactions

  • Forms

  • CTAs

  • CMS where required

  • Agreed integrations

  • Analytics

  • Technical SEO foundations

6. QA & Optimization

Before launch, we review:

  • Desktop

  • Tablet

  • Mobile

  • Common modern browsers

  • Forms

  • Buttons

  • Links

  • Animations

  • Responsive behavior

  • Analytics

  • Basic SEO setup

  • Performance

Issues related to our implementation are resolved before delivery.

7. Launch

Once approved, we assist with deployment and perform final production checks.

You'll receive a production-ready landing page rather than only a design file.

What We Need From You

To keep the project moving efficiently, please provide:

  • Brand assets and guidelines, if available

  • Landing page copy/content

  • Product or service information

  • Product screenshots or media

  • Testimonials or customer logos, if available

  • Pricing/offer information where applicable

  • Competitors or reference websites

  • Required integrations

  • Analytics information where applicable

  • Access to the agreed development platform

  • One primary contact for consolidated feedback

If you don't yet know exactly how the page should be structured, that's part of our job. We'll establish the direction during discovery.

Concepts & Revisions

1 design direction

2 revision rounds

Small Figma comments and refinements can be handled throughout the normal design process.

Major changes to an approved direction, a completely different landing page concept, significant new functionality, or substantial scope changes should be discussed separately.

Best For

This service works particularly well for:

  • SaaS companies

  • AI products

  • B2B SaaS

  • Startups

  • App launches

  • Product launches

  • Waitlist campaigns

  • Lead-generation campaigns

  • Professional services

  • Technology companies

  • Marketing campaigns

  • New business launches

  • Existing landing pages needing a redesign

Good Fit If...

You're launching a new product and need a polished page quickly.

Your existing landing page gets traffic but doesn't communicate your offer clearly.

You're running paid campaigns and need a dedicated conversion-focused page.

Your current website looks good, but your product needs a focused campaign page.

You have a Figma design but need professional development.

You need both design and development and don't want to coordinate multiple freelancers.

Or you want to move from idea → strategy → design → development → live landing page with one team.

The result is a focused, custom landing page designed around your offer and ready to start driving traffic.

$2,500
Quick Hire
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$1,250
2
Final Delivery
$1,250
Concepts and revisions: 1 concept, 2 revisions
Project Duration: 1 week
DiverseKit
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