About this Service
We design and develop custom Shopify stores for growing e-commerce brands that need more than a generic theme.
From UX research and competitor analysis to Figma design, Shopify development, responsive optimization, analytics, QA, and launch, we handle the complete process with one team.
The goal isn't simply to make your store look better. We create a shopping experience that makes products easier to discover, reduces friction between product discovery and checkout, communicates your brand clearly, and gives your team a Shopify store that's easy to manage after launch.
What You’ll Get
E-commerce Discovery & Strategy — We learn about your products, customers, positioning, competitors, existing performance, and business goals.
Competitor Research — Review relevant stores and industry patterns to identify opportunities for your brand.
UX & Store Architecture — Navigation, collections, product discovery, page hierarchy, and key customer journeys.
Conversion-Focused UX — Thoughtful structure around product discovery, trust, product information, calls to action, cart flow, and other important purchase decisions.
Custom Figma UI/UX Design — A custom storefront designed around your brand rather than simply applying a pre-made layout.
Mobile-First E-commerce Design — Responsive shopping experiences optimized for desktop, tablet, and mobile.
Shopify Development — Development of the approved design into a functional Shopify storefront.
Theme Customization — Custom sections and theme implementation based on the approved project scope.
Collection & Product Templates — Structured templates for presenting collections and products consistently.
CMS / Theme Editor Setup — Flexible sections so your team can update important storefront content through Shopify.
Animations & Micro-Interactions — Purposeful interactions where they improve product presentation and the shopping experience.
App Integration — Setup of agreed third-party Shopify apps where required.
Performance Optimization — Optimization of storefront assets and implementation with performance in mind.
Technical SEO Foundation — Essential metadata, heading structure, indexability checks, sitemap considerations, structured storefront implementation, and other technical foundations.
Analytics Setup — Google Analytics and/or Google Tag Manager integration where required.
Quality Assurance — Testing important storefront functionality, responsive layouts, forms, navigation, product pages, cart behavior, and common browsers/devices.
Launch Support — Assistance moving the approved store into production.
14-Day Post-Launch Support — Support for issues directly related to our delivered work.
The package includes:
UX strategy → Figma design → responsive design → Shopify development → CMS setup → QA → launch
The standard package is intended for a focused Shopify store or redesign.
Large product migrations, extensive custom functionality, subscriptions, complex bundles, advanced filtering systems, custom applications, headless commerce, ERP integrations, multilingual/multi-market implementations, custom checkout functionality, or significantly larger page requirements should be scoped separately before the project begins.
Designed Around the Customer Journey
We don't treat every Shopify page as an isolated design.
We consider how customers move through the store:
Landing / Homepage
↓
Navigation / Search / Collection
↓
Product Discovery
↓
Product Page
↓
Add to Cart
↓
Cart
↓
Checkout
We look for unnecessary friction and design the storefront around helping customers confidently reach the next step.
Conversion-Focused Store Design
Depending on your products and requirements, we may consider elements such as:
Clear product hierarchy
Product benefits
Strong product imagery
Product variants
Reviews and social proof
Shipping information
Returns information
Trust signals
Product recommendations
Related products
Cross-selling opportunities
FAQs
Sticky add-to-cart behavior
Mobile product navigation
Collection filtering
Search experience
Cart experience
Not every store needs every feature. We recommend elements based on your products, customers, and project requirements.
Tools & Technology
Design
Figma
Development
Shopify
Shopify Liquid
HTML
CSS
JavaScript
Shopify Theme Architecture
Git where appropriate
Analytics
Google Analytics
Google Tag Manager
Shopify Analytics
Collaboration
Slack
Email
Google Meet
If your store already uses an established Shopify theme, we can determine during discovery whether customizing the existing theme or developing a more tailored implementation is the better approach.
Our Process
1. Discovery & Store Audit
We start by understanding your brand, products, customers, current store, business goals, technical requirements, and biggest challenges.
For redesign projects, we review the existing shopping experience to identify UX and conversion problems.
2. Competitor & UX Research
We analyze relevant competitors and stores in your market.
We then establish the store architecture, navigation, collection structure, product journey, content hierarchy, and key conversion paths.
3. Wireframes & Store Structure
Where appropriate, we create wireframes for the most important templates before visual design.
This allows us to solve hierarchy and usability problems before focusing on visual polish.
4. Figma UI Design
We establish the visual direction and design the storefront around your existing or updated brand identity.
The result is a polished, high-fidelity interface covering the agreed templates and responsive experience.
5. Shopify Development
After design approval, we implement the approved storefront in Shopify.
This can include:
Custom sections
Responsive layouts
Product templates
Collection templates
Theme settings
Animations
Forms
Navigation
Agreed Shopify apps
Analytics integrations
The implementation is structured so your team can manage normal storefront content through Shopify wherever practical.
6. QA & Performance Review
Before launch, we review:
Desktop responsiveness
Tablet responsiveness
Mobile responsiveness
Navigation
Product templates
Collection templates
Cart behavior
Forms
Links
Interactions
Common browser compatibility
Analytics configuration
Basic SEO implementation
Performance
Any issues related to our implementation are resolved before final delivery.
7. Launch & Handover
Once everything is approved, we assist with launch and perform final production checks.
We then provide the necessary handover so your team can manage the store going forward.
What We Need From You
To keep the project moving efficiently, please provide:
Shopify store access
Brand assets and guidelines
Product information
Product images and media
Website copy/content
Shipping information
Returns/refund information
Existing theme information
Required Shopify apps
Existing analytics access where applicable
Examples of stores you like
Competitors you consider relevant
One primary contact for consolidated feedback
If you're launching a new store and don't have everything prepared, we'll identify what's required during discovery.
Concepts & Revisions
1 design direction
2 revision rounds
Small comments and refinements can be handled throughout the normal Figma review process.
Major changes to an approved direction, additional templates, substantial functionality changes, or requirements added after scope approval may require a separate estimate.
Best For
This service is designed for:
DTC brands
Fashion stores
Jewelry brands
Beauty and skincare
Home and lifestyle
Consumer products
Premium Shopify brands
Growing e-commerce businesses
Existing Shopify stores needing a redesign
Brands migrating their storefront experience to Shopify
Businesses preparing to scale their online sales
Good Fit If...
Your Shopify store looks generic or outdated.
Your brand has evolved but your website hasn't.
Your mobile shopping experience needs improvement.
Customers have difficulty finding or understanding products.
You're launching a new e-commerce brand and want to start with a strong storefront.
You have developers but need stronger UX/UI direction.
You have designers but need experienced Shopify implementation.
Or you want one team to take the project from UX and Figma all the way through Shopify development and launch.
The result is a custom Shopify storefront built around your brand, products, customers, and business goals.
