Starter Branding Package

About this Service

Launch your business with a professional logo and a clear visual foundation.

The Starter Branding Package provides the essential visual elements a new business needs to present itself consistently: a custom logo, curated color palette, typography recommendations, and a concise brand guide.

This package is ideal for startups, small businesses, independent professionals, personal brands, and early-stage products that already have a business name and general direction but do not yet need a complete brand system.

This is a focused visual-design package. Brand strategy, market research, positioning, messaging, and naming are not included.

What’s Included

Creative Discovery

• Pre-project creative questionnaire

• 30-minute kickoff call

• Discussion of your business, audience, industry, preferences, and practical requirements

• Review of visual references or inspiration supplied by you

Custom Logo Design

• Two initial logo concepts

• Refinement of one selected concept

• One finalized primary logo

• Horizontal or stacked variation where required

• Full-color version

• Black, white, and monochrome versions

• Two structured revision rounds

Color Palette

• Curated palette of up to five colors

• Primary and supporting brand colors

• HEX and RGB values for digital use

• CMYK values for print use

Typography

• Headline typeface recommendation

• Body typeface recommendation

• Basic typography hierarchy

• Font licensing and usage recommendations

Mini Brand Guide

You will receive a concise 8–12-page PDF covering:

• Primary logo

• Available logo variations

• Clear-space guidance

• Minimum-size recommendations

• Basic incorrect-usage examples

• Brand-color specifications

• Typography recommendations

• Simple examples of the visual identity in use

Final Files

• Editable Adobe Illustrator source file

• AI, EPS, SVG, and PDF vector files

• High-resolution PNG and JPG files

• Transparent-background PNG files

• RGB files for digital use

• CMYK files for print use

• Organized final asset folder

Tools

• Adobe Illustrator for logo creation

• Figma for the mini brand guide

• Zoom or Google Meet for kickoff and final presentation

• Shared project workspace for feedback and file delivery

Process and Communication

1. Questionnaire and KickoffYou complete a short questionnaire before our 30-minute kickoff call. We discuss your business, audience, industry, preferences, and visual references.

2. Logo Concept DevelopmentWe create two original logo concepts. Initial concepts are typically presented within 5–7 business days after the kickoff and receipt of all required information.

3. Concept SelectionYou select one concept for further development and provide one consolidated set of feedback.

4. RefinementWe refine the selected concept through up to two structured revision rounds.

5. Color and TypographyOnce the logo is approved, we establish the supporting color palette and typography recommendations.

6. Mini Brand Guide and DeliveryWe prepare the concise brand guide and deliver the organized source files and export-ready assets.

You will receive an update or feedback request at every major milestone. Feedback should be consolidated and supplied by one designated contact to keep the project on schedule.

Timeline and Revisions

The typical project timeline is 2–3 weeks, depending on feedback and approval speed.

The package includes:

• Two initial logo concepts

• Development of one selected concept

• Two revision rounds

• One primary logo system

• One color palette

• One typography pairing

• One mini brand guide

• 14 days of post-delivery support for file-related questions

Additional concepts, revisions, logo variations, or brand applications can be added for an additional fee.

Not Included

This package does not include:

• Brand strategy

• Competitive or audience research

• Brand positioning

• Mission, vision, or values development

• Brand naming

• Tagline or messaging development

• Secondary logos or submarks

• Custom icon or illustration systems

• Patterns or extended graphic elements

• Social media kits

• Stationery

• Packaging

• Website design or development

• Logo animation

• Trademark searches or registration

• Paid font or stock-asset licensing

Clients who need a larger visual system, additional brand assets, or comprehensive usage guidelines should select the Full Branding Package.

The final result is a practical starter identity that gives your new brand a professional and consistent appearance from launch.