About this Service
Build a brand with a clear position, recognizable identity, and practical system for staying consistent as your business grows.
This service combines brand strategy with a complete visual identity. We begin by understanding your company, audience, competitors, goals, and market context. We then translate those findings into a strategic brand foundation, messaging framework, and distinctive visual direction.
The result is more than a logo. You receive a cohesive brand system that explains what your company stands for, how it should communicate, and how it should appear across digital and physical touchpoints.
This package is best suited to startups, technology companies, SaaS products, established businesses preparing for growth, and organizations undergoing a rebrand.
What’s Included
Brand Discovery and Strategy
60-minute discovery and kickoff session
Two collaborative brand strategy workshops
Review of your existing brand materials
Competitive analysis covering up to six relevant brands
Target-audience definition
Mission, vision, and core values
Brand personality and attributes
Brand positioning and differentiation
Value proposition development
Messaging and Communication
Positioning statement
Core messaging pillars
Brand promise
Tagline or short brand statement
Tone-of-voice direction
Guidance for communicating consistently across key channels
Creative Direction
Two strategic visual directions
Moodboards and visual references
Color, typography, imagery, and graphic-style exploration
Presentation explaining the thinking behind each direction
Complete Visual Identity
Two initial logo concepts
Development of one selected concept
Primary logo
Secondary logo variation
Brand mark or icon
Horizontal and vertical logo configurations where applicable
Primary and secondary color palettes
Typography system
Photography, illustration, or image direction
Supporting shapes, patterns, or graphic elements
Three branded application mockups
Brand Guidelines
Logo usage and clear-space rules
Minimum-size guidance
Color specifications
Typography hierarchy
Image and art-direction guidance
Graphic-element usage
Tone-of-voice summary
Practical examples of correct and incorrect usage
30–40-page brand-guidelines document
Final Files
Editable source files
SVG, PDF, PNG, and JPG logo exports
Digital and print-ready color specifications
Font and licensing recommendations
Organized final asset library
Final presentation and handoff session
Tools
Miro or FigJam for collaborative strategy workshops
Figma and Adobe Illustrator for identity development
Zoom or Google Meet for presentations and milestone reviews
Shared project workspace for feedback, files, and approvals
Process and Communication
Discovery and KickoffWe begin with a questionnaire and a 60-minute consultation covering your business, customers, competitors, goals, and current brand challenges.
Research and Brand StrategyWe review the market, analyze relevant competitors, and define your positioning, audience, values, personality, and differentiation.
Messaging DevelopmentWe establish the messaging pillars, value proposition, tone of voice, and short brand statement that will guide future communication.
Creative DirectionWe present two visual directions showing how the strategy can translate into color, typography, imagery, and overall brand expression.
Visual Identity DesignWe develop two initial logo concepts. After one direction is selected, we refine it into a complete visual identity system.
Guidelines and HandoffWe document the strategy, messaging, and visual system in comprehensive brand guidelines and deliver the organized source files and exports.
You will receive progress updates throughout the engagement, with structured feedback points at every major milestone.
Timeline and Revisions
The typical delivery timeline is 6–8 weeks, depending on feedback speed and stakeholder availability.
The package includes:
Two revision rounds during creative-direction development
Two revision rounds for the selected visual identity
30 days of post-delivery support for file questions and minor guidance
Additional concepts, revisions, applications, or strategic deliverables can be added through a separate project extension.
Not Included
This package does not include company naming, full website copywriting, website design or development, packaging systems, trademark registration, printing, custom photography, or custom illustration production. These services can be estimated separately based on your requirements.
If you need a brand that can support your company beyond its initial launch, this package provides the strategic foundation, visual identity, and practical guidelines needed to grow consistently.
