About this Service
Brand identity design for startups — logo, color palette, and typography system in one package. A cohesive visual foundation you can carry into your website, app, and pitch deck.
About this Service:
A Brand Identity Your Product Can Grow Into
Most early brand identities fall apart the moment you need a second page or a pitch deck — no system, just a logo. I build a small, consistent visual foundation from day one, so everything you design after this — landing page, app, deck — pulls from the same system instead of starting from scratch.
What's included:
Logo design — primary logo plus a simplified mark for small sizes and social icons
Color palette — primary and supporting colors, with usage notes
Typography system — heading and body fonts, sized and paired
Basic brand assets — favicon, social avatar, and a one-page visual reference sheet
Figma file — organized and ready to reuse across your website or app
Process (1 week):
Brief — brand values, audience, competitor references
Logo concepts — 2–3 directions to choose from
Refinement of the chosen direction
Color, typography, and final asset delivery
Perfect for: early-stage startups, founders launching their first product, rebrand-ready small businesses.
