About this Service
For existing brands that have evolved beyond the identity they currently have.
We begin by identifying what is worth preserving, what is limiting the brand and where the greatest opportunity for change lies. The goal is not change for its own sake, but to build a clearer and more relevant expression of what the business has become.
Depending on the project, the result may range from a careful evolution of existing brand equity to a more substantial redesign of the visual system.
What’s Included
Existing identity review
Visual and competitive observations
Brand equity assessment
Creative direction
2 redesign routes
Logo refinement or redesign
Updated color system
Updated typography
Expanded visual language
Key application redesigns
Brand guidelines
Final master assets
