About this Service
A specialist review of your product through the lens of behavioural psychology — identifying where psychological principles are missing, misapplied, or working against your users and your business.
This is not a UX audit. It's a deeper analysis of the psychological architecture of your product — how it influences decision-making, motivation, trust, and behaviour, and where it could do all of those things better.
Most products leave significant value on the table not because the design is wrong but because the psychology underneath it hasn't been considered. This audit finds that value.
What you get:
A dark pattern review — identifying anywhere the product exploits rather than serves users, including manufactured urgency, hidden friction, and coercive mechanics. Beyond the ethical case, dark patterns damage trust and retention. You'll know exactly where they are and what to do about them.
An intrinsic motivation assessment — evaluating whether the product supports autonomous, self-determined behaviour or relies on manufactured engagement that degrades over time. Includes identification of missed opportunities to build genuine, lasting motivation.
A reward and feedback loop analysis — reviewing whether feedback loops are working with or against user psychology, and where variable reward mechanics are being used and whether they're appropriate.
A cognitive load audit — identifying where the interface is asking more of users than it needs to, and where that unnecessary load is causing abandonment, errors, or frustration.
A trust signal review — evaluating whether the product is building or eroding user confidence at key moments, including payment, onboarding, and error states.
Missed opportunity identification — a considered assessment of where established psychological principles, applied correctly, could meaningfully improve retention, conversion, or user satisfaction without manipulation.
Prioritised recommendations using the NASA criticality matrix, scored against frequency of encounter and severity of impact.
The result is a clear picture of the psychological forces your product is currently generating — and a roadmap for aligning them with what your users actually need and what your business actually wants.
