About this Service
A focused visual identity package for startups, products, and small businesses that need a cohesive system for building a clear and recognizable brand.
Based on your brief, I develop three initial visual routes. After one route is selected, I refine it into a complete identity direction and apply the system across three selected brand applications.
WHAT YOU GET
• Brief and project context review.
• 3 initial visual routes exploring different expressions of the brand.
• 1 selected route developed into a cohesive identity direction.
• Logo system with the necessary primary, secondary, and compact versions.
• Color palette with clearly defined roles.
• Typography system with a practical hierarchy.
• Core graphic language for building recognition beyond the logo.
• Basic layout and composition principles.
• 3 selected brand applications agreed upon before the project starts.
• Presentation mockups showing the identity across additional situations.
• Concise brand guide with the main usage rules and examples.
• 3 revision rounds for the selected direction.
• Final identity assets and production-ready files for the selected applications.
PROCESS
• Brief and project input.
• Development of three initial visual routes.
• Selection of one route.
• Refinement of the logo and visual system.
• Development of three selected applications.
• Preparation of the brand guide and final files.
The three selected applications are delivered as final design files. Additional mockups are used to demonstrate the identity in context and are not separate production-ready applications.
If you need additional applications, extended guidelines, a new direction, or more complex deliverables, we can define an individual scope before the project starts.
