About this Service
A rich, expressive identity built around a leading illustration system. Original illustrations, characters, key visual, and compositions that expand the brand's or event's narrative and become its visual world.
Perfect for:
Creative brands, festivals, and events that want a full illustrated universe, not just a logo
Projects with a story to tell that benefits from a strong visual narrative
Brands that want personality and visual richness across print and digital
What's included:
Visual Identity
Logo (primary version + basic variations)
Typographic system
Color palette
Graphic elements, patterns & authorial details
Illustration System
A robust set of original illustrations (elements/ characters/ compositions), designed as a visual repertoire for the brand/event.
Applications
3 post templates
3 conceptual mockups chosen by the client (e.g. poster, tote, t-shirt), for visualization only. Production-ready pieces and extra applications quoted separately.
Need more applications? Additional applications can be quoted according to your needs.
Deliverables
Final files (logo & illustrations) in .ai, .svg, and .png (transparent background), high-resolution for print (300ppi) and digital (72ppi)
Typography links
Color palette codes in HEX, RGB, CMYK, and Pantone on request
A concise identity usage guide (PDF)
How it works:
Alignment & Briefing: we get the story, goals, and direction straight (a call or chat)
Research & Moodboard: references and aesthetic direction defined → I present this for your approval
Creation & Development: I develop the visual proposals → I present this for your approval
Adjustments & Validation: we refine within the included revision rounds (extra presentation if needed)
Production & Finalization: all assets refined and finalize
Delivery: organized final files, ready for you and your team
Includes 2 revision rounds within scope. A private client portal (Notion) to follow each stage, leave feedback, and access final files. Optional add-ons available on request.
