About this Service
I design brand identities for founders and teams who want their brand to feel like it was made by someone, not assembled from a template. Eight years of art direction across editorial, wellness, sports, and hospitality — including my own print magazine and a feature in The Athletic — go into every system I build.
This is a complete visual identity: starting with a logo into a full toolkit your brand needs to show up consistently everywhere, from your site to your packaging to your feed. I work in two focused directions rather than a scattered set of options, because the goal is to commit to the right idea and refine it until it's exact.
Best for early-stage brands launching, or established ones ready for a sharper, more intentional reintroduction.
What you get:
2 distinct brand directions, each with logo and core visual system
3 refinement rounds on your chosen direction
Primary logo wordmark and secondary marks
Final logo delivered in SVG, PNG, PDF, and AI (web + print ready)
Custom color palette — primary and secondary, with HEX/RGB/CMYK
Typography system — display, headline, body, and web-safe alternates
Brand guidelines PDF: logo usage, spacing, color, and typographic direction
Brand-in-context mockups so you can see the identity live, not just on a page
Process:
Direction — We align on strategy, references, and competitive landscape. I come back with two considered directions.
Design — You pick one. I develop it into a full system across logo, color, and type.
Refine & deliver — Up to three rounds to get it exact, then a handover-ready package of files and guidelines.
Add-ons (optional):
Stationery suite (business card, letterhead, envelope)
Social templates
Packaging or print collateral
