About this Service
Logo Design + Brand Identity System — Strategy-Driven, Production-Ready
Strategy-led brand identity for digital-first products. Not just a logo — a full identity system: typography, color, iconography, application examples, and brand guidelines.
What You Get
- Brand strategy workshop (positioning, voice, audience, brand attributes)
- 3 distinct logo directions to choose from- Final logo with all variants (horizontal, stacked, mark-only, dark mode, light mode, social profile)
- Color palette (primary, secondary, accent, neutral) with HEX/RGB/CMYK + accessibility-checked combinations
- Typography system (display, body, UI/system fonts) with hierarchy specs
- Icon system / sub-mark set (5-10 custom icons)
- Brand voice + messaging framework (tagline options, key phrases, do-not-use phrases)
- Application examples (business card, social media template, app icon, presentation cover, email signature, favicon)
- Brand guidelines PDF (20-30 pages, fully designed)
- Source files: Adobe Illustrator (.ai), Figma library, SVG, PNG (multiple sizes), PDF, EPS
Design Tools We Use
· Adobe Illustrator (primary design)
· Figma (handoff + design system)
· Adobe Photoshop (image work)
· Adobe InDesign (brand guidelines PDF)
· Procreate (sketching exploration)
· Sketch (legacy support)
No code or engineering tools — this is pure brand design work. We hand the final assets to your team or developers for implementation across digital products.
Our 6-Step Brand Identity Process
1. Discovery — Brand brief, competitive landscape audit, mood board, audience research
2. Strategy — Positioning statement, brand voice, visual direction agreement
3. Concept Design — 3 distinct logo directions presented with rationale for each
4. Refinement — Iterate on chosen direction (3 rounds of revisions included)
5. System Build — Color, typography, iconography, application examples
6. Guidelines & Handoff — Brand book PDF + all source files + 30-min handoff call
Brand Identity Engagement Models
- Logo Only (Fixed-Price) — Just the logo + minimal variants. For very small projects/budgets
- Brand Identity Package (Fixed-Price, Most Common) — Full system as listed above
- Premium Brand Identity — Adds custom typography commission, motion logo, brand video, extended applications (~3x base price)
- Brand Refresh Retainer — Quarterly brand asset additions (new icons, campaign creative, seasonal variants)
Brand Identity Review & Quality Brand identity doesn't go through "QA testing" like software — instead we follow a design review process:
- Strategy review — Stakeholder alignment on positioning before any design starts
- Peer design critique — Internal design team reviews each direction before client presentation
- Brand consistency check — All variants tested against the brand guidelines
- Application stress-test — Logo on tiny favicon, huge billboard, embroidered on fabric, embossed on packaging — does it hold up?
- Color accessibility — WCAG AA contrast checking for all color combinations on white + dark backgrounds
- Reproduction quality — Files tested for print (CMYK), digital (RGB), and single-color print
Brand Asset Delivery
- All source files in editable formats (.ai, .fig, .psd) — you own everything
- Pre-exported variants ready for use (web sizes, app icons all dimensions, social profile sizes)
- Brand guidelines PDF — fully designed, ready to share with future contractors / employees
- 30-minute handoff call — walk-through of all files and guidelines
- Cloud delivery — Files via Google Drive / Dropbox / Notion brand hub of your choice
Brand Maintenance & Evolution
- Brand evolution support — Annual brand audit + recommendations
- New asset additions — Custom icons, new application templates, seasonal variants on retainer
- Refresh services — Minor logo refresh after 2-3 years (typical brand lifecycle)
- Brand guidelines updates — Versioned PDF updates as the brand grows
Industries SaaS, FinTech, Healthcare, DTC E-commerce, Hospitality, Professional Services, EdTech, Non-Profit, Personal Brands, Restaurants, Real Estate
Recent Brand Identity Engagements Brand identity work spans DTC retail brands and SaaS startups across USA · UK · Canada · Australia · EU · Global (60+ countries).
Certifications: Top Web Design Company 2026 (Clutch) · App Software Developers 2026 (SoftwareWorld) · Great Place to Work
Why Syndell
- 1518+ projects delivered · 50+ in-house specialists · 12+ years (since 2014) · 610+ clients across 20+ countries · 99% client recommendation rate · Clutch 5.0★ (13 reviews)
- Recognitions: Top AI Development Company 2026 · Top App Development Company 2026 · Top Web Developers 2026 (all Clutch) · App Software Developers 2026 (SoftwareWorld) · Top Mobile App Development Company 2026 (Clutch) · Recognised as a Great Place to Work
- Headquartered in Ahmedabad, India · Delaware, USA · Manchester, UK
- Markets served: USA · UK · Canada · Australia · EU · Global (60+ countries)
- Time zones covered: PT, MT, CT, ET (USA) · GMT (UK) · IST (India) · AEST/AEDT (Australia) · CET (EU)
- Clutch-verified outcomes: up to 50% cost savings and 40% faster delivery via AI-assisted execution
- Most projects ship under $10,000 (Clutch-verified pricing summary)
Ready to start? Reply within 2 hours with a preliminary assessment + ROI roadmap. → syndelltech. com
