About this Service
THE WORK
Brand strategy is the foundation upon which all meaningful creative work is built. The engagement begins with a structured immersion into the brand through guided stakeholder intake sessions, prepared discussion guides, and thorough research in- and out-of-category, including a competitive landscape analysis. This immersion surfaces the insights, tensions, and opportunities that inform everything that follows.
The findings are synthesized into a formal document articulating audience definitions, positioning recommendations, and whitespace opportunities. From there, the work moves into developing a comprehensive brand platform: Mission Statement, Vision Statement, Brand Tenets, Brand Voice, Brand Personality, Brand Narrative, and Manifesto.
WHY IT MATTERS
A brand strategy is not just a creative brief. It establishes the relationship between a brand and the business it represents, defining not only how the brand looks and sounds but also how it shows up, behaves, and communicates across every touchpoint and channel. The result is a roadmap for coherent execution across positioning, marketing, communications, and customer experience, ensuring every expression of the brand serves the same business goals.
This is as much a business investment as a creative one. A well-developed brand strategy aligns leadership and teams around a shared understanding of who the brand is, who it serves, and why it matters. It informs decisions far beyond design, from marketing strategy and channel planning to partnerships, hiring, and organizational culture.
Design can be objectively beautiful. Strategic design is beautiful with a targeted purpose. The brand platform developed in this engagement is the foundation upon which every downstream creative and communications decision is built.
WHY 51 EGGS
At 51 Eggs, strategy and design are not separate disciplines. They are a single, integrated practice. We believe the most enduring brands are built at the intersection of rigorous strategic thinking and exceptional creative execution, and that neither is complete without the other. The brand platform we develop is not a document that lives in a drawer; it’s a living brief that shapes the creative work that follows and gives it meaning, resonance, and lasting power.
SCOPE & INVESTMENT
The engagement covers three guided stakeholder intake sessions with prepared discussion guides, competitive landscape analysis, desktop research in and out of category, a findings document covering audience definitions, positioning recommendations, and whitespace opportunities, a comprehensive brand platform including Mission Statement, Vision Statement, Brand Tenets, Brand Voice, Brand Personality, Brand Narrative, and Manifesto, and a findings and brand platform presentation with one round of revisions.
Scope additions that build on the base: extended qualitative research including audience interviews and focus groups, quantitative research and larger survey programs, and additional stakeholder sessions beyond the core engagement.
Brand strategy is the foundation for brand identity, verbal identity, naming, and packaging work. For clients entering any of these engagements without an existing strategy in place, a strategy engagement is strongly recommended.
PROCESS & DELIVERABLES
• Brand Discovery: internal immersion, competitive context, aesthetic and strategic landscape
• Stakeholder Intake Call 1: prepared discussion guide, brand history and business context
• Stakeholder Intake Call 2: audience, competitive positioning, brand perception
• Stakeholder Intake Call 3: brand ambition, voice, values, long-term vision
• Competitive Landscape Analysis
• Findings Summary: synthesized research and strategic observations
• Brand Platform Development: positioning, values, voice, target audience
• Brand Platform Presentation
• Revisions: one round
• Final Brand Platform Delivery
Starting from $20,000 / 6 weeks. Final scope and investment determined through discovery.
