Brand Identity & Custom Illustration

About this Service

Build a Brand People Remember

A memorable brand isn't created by a logo alone. It's built through strategy, consistency, storytelling, and a visual identity that people instantly recognize.

At six2eight, we help startups, SaaS companies, consumer brands, restaurants, hospitality businesses, coffee brands, and growing companies build strategic brand identity systems that create trust, improve recognition, and support long-term business growth.

Our team combines brand strategy, brand identity design, logo design, visual identity, custom illustration, typography, packaging design, creative direction, and brand storytelling into one cohesive system. Every element is designed to communicate your brand consistently across digital products, websites, packaging, marketing materials, social media, merchandise, and print.

Whether you're launching a new business, repositioning an existing company, or refreshing your visual identity, we design brands that feel distinctive, scalable, and built to last.

What Makes Our Approach Different

Most branding projects begin with visuals.

Ours begins with understanding your business.

Before exploring colors, logos, or illustrations, we research your market, competitors, customers, positioning, and long-term goals. This strategic foundation helps us create identities that are not only visually compelling but also aligned with your business objectives.

Our process balances strategic thinking with creative execution, ensuring every design decision supports recognition, consistency, and differentiation.

You'll benefit from:

  • Research-driven brand strategy

  • Memorable logo design

  • Distinctive visual identity systems

  • Custom illustration tailored to your brand

  • Cohesive typography and color systems

  • Packaging-ready brand assets

  • Flexible identity systems for digital and print

  • Comprehensive brand guidelines

  • Long-term scalability across every customer touchpoint

What's Included

Strategy

  • Brand Discovery

  • Stakeholder Workshop

  • Competitor Analysis

  • Audience Research

  • Brand Positioning

  • Messaging Direction

  • Creative Strategy

Identity Design

  • Logo Design

  • Responsive Logo System

  • Color Palette

  • Typography System

  • Visual Identity Design

  • Iconography

  • Graphic Elements

  • Brand Patterns

Illustration

  • Custom Illustration Style

  • Character Illustration (if required)

  • Editorial Illustration

  • Brand Graphics

  • Marketing Illustrations

Brand Applications

  • Packaging Design

  • Stationery Design

  • Business Cards

  • Social Media Assets

  • Presentation Templates

  • Merchandise Concepts

  • Website Visual Direction

  • Marketing Materials

Final Delivery

  • Brand Guidelines

  • Source Files

  • Export Files

  • Implementation Assets

Our Process

01. Discovery

We learn about your business, goals, competitors, and customers.

02. Strategy

We define positioning, personality, messaging, and creative direction.

03. Concept Development

We explore multiple identity directions through moodboards, sketches, typography, illustration, and visual systems.

04. Design

We refine your complete brand identity, logo, illustration system, packaging, and visual assets.

05. Applications

We demonstrate how the identity performs across packaging, digital experiences, print, merchandise, presentations, and marketing.

06. Delivery

You'll receive organized assets, comprehensive brand guidelines, and everything needed for consistent implementation.

Why six2eight

We're more than a design studio.

We're a multidisciplinary creative partner that combines branding, illustration, UI/UX design, web design, and product thinking under one roof.

Every project is shaped through research, strategy, creative exploration, and collaborative iteration. Rather than delivering isolated design assets, we create complete brand identity systems that grow with your business and remain consistent across every platform.

Our goal isn't simply to make your brand look better.

Our goal is to help your business become more recognizable, more trusted, and more memorable.

Industries We Work With

  • SaaS

  • AI Products

  • Startups

  • Technology

  • FinTech

  • Coffee Brands

  • Food & Beverage

  • Restaurants

  • Hospitality

  • Healthcare

  • Education

  • E-commerce

  • Consumer Brands

  • Creative Businesses

Keywords To Find Us

Brand identity design, brand identity design services, visual identity design, logo design, logo and brand identity, branding agency, brand strategy, identity design, visual branding, custom illustration, illustration design, brand illustration, packaging design, packaging branding, typography design, corporate identity design, creative direction, brand guidelines, brand development, visual storytelling, restaurant branding, coffee branding, hospitality branding, startup branding, SaaS branding, corporate branding.

Ready to Build Your Brand?

Whether you already have a clear vision or you're starting from scratch, we'd love to hear about your business.

Hire six2eight directly, or start with a conversation. We'll help you determine whether this service is the right fit or recommend a tailored branding solution based on your goals, industry, and stage of growth.

$1,500
Quick Hire
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$450
2
Final Delivery
$1,050
Concepts and revisions: 3 concepts, 3 revisions
Project Duration: 2 weeks