Logo & Starter Visual Identity Design

About this Service

I create iconic logos and cohesive brand identity systems that help business standout.

Services

  • Logo Design: Timeless and memorable logomarks that build around your brand's story

  • Brand Identity Elements

  • Rebranding: Refreshing or reimaging an existing identity

  • Brand Style Guides: Comprehensive documentation to keep your brand consistent everywhere it shows up

My Design Process

Discovery

Once you're ready to move forward and the deposit is paid, you'll receive a Discovery Form to fill out. Your answers give me the foundation I need to begin research and dive into the project.

Exploring & Refining

This stage happens behind the scenes. I sketch out a wide range of concepts, then narrow in on the strongest directions -- polishing and elevating them into refined, presentation ready designs.

Presentation

Now it's your turn to see the work. I'll put together a polished presentation showing how the design comes to life in real world use, giving you a clear picture of the logo within a full brand identity.

Review & Delivery

Based on your feedback, I'll make any needed revisions to the chosen design's. Once you give final approval, the remaining balance is due. After payment, you'll receive all final source files through a download link.

Terms & Conditions

  • If you're not satisfied with the initial concepts, you can request additional work for an extra fee. This is rare! Most of the clients approve a design within the original scope, without any added cost.

  • To begin a project, you'll need to sign a project agreement and pay 50% retainer, which is non-refundable and covers the time spent working on your project. The remaining 50% is due once you approve the final design. After that payment is received, you'll get a download link to all final files.

What's Included

  • 2–3 logo concepts

  • 10 rounds of revisions

  • Primary + secondary logo variations

  • Full color palette

  • Primary & secondary typography

  • Basic usage guide (5-6 page PDF)

  • Final files: AI, EPS, PDF, PNG, JPG

Best for: growing businesses that need a logo and a consistent look across marketing materials.

$1,500
Quick Hire
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$750
2
Final Delivery
$750
Concepts and revisions: 3 concepts, 10 revisions
Project Duration: 2 weeks