About this Service
I work closely with my clients to define and design robust and world-class brand identity systems that go beyond just a logo and a colour palette. I call it 'Experience Branding' with an emphasis on more complex interactive ecosystems and touchpoints. I look across your entire brand and work with you to craft an identity system that feels seamless and integrated across anywhere your brand shows up.
In a world that demands new and better, no one can afford to stand still. Your brand can be a catalyst for change, helping you supercharge your transformation efforts and drive business performance.
Brand design typically takes the form of:
- Brand strategy and alignment on overall purpose, mission, vision, values and reason for existing.
- A thorough analysis of your business, competitors and the market to understand how you can stand out and ensure you are unique, ownable and memorable.
- We'll craft an upfront strategy and 'manifesto' that will guide our creative design work, providing a 'north star' which gives us meaning, direction and purpose for the brand
- This will guide our initial concept directions for the brand and I'll explore and create design concepts around these directions with the goal to experiment, challenge, refine and finally approve a direction
- This work then gets integrated and applied into a full brand and identity system, that can include all elements of a brand system, but can be stretched to digital, product, motion, spaces, environments, and more
Feel free to reach out to me if you have any questions and if you would like to chat about your project!
